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BT brings dedicated 5G+ connectivity to Royal Welsh Show to power payments, livestreaming and customer experiences

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Seniority
Director
Job function
Network / Network Systems
Persona
Network Operations Leader
Buyer role
Decision Maker / Budget Holder
Decision stage
Which to buy
Adoption curve
Early Majority
Technology maturity
Market Correction
Industry
Telecommunication Services / Diversified Telecommunication Services / Integrated Telecommunication Services

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BT and the Royal Welsh Agricultural Society are using 5G+ network slicing at this year’s Royal Welsh Show to support mission-critical services, local businesses, and real-time content sharing during the event.

The deployment covers mobile payments systems and digital engagement activities at the showground, which typically attracts up to 250,000 visitors over four days.

Network slicing is described as delivering a dedicated, protected slice of the mobile network for specific use cases, with the stated goal of avoiding performance impact when the public network is congested. BT also described its 5G+ as its most powerful form of 5G connectivity.

At the Show, BT said it supported multiple connections via network slicing to power mobile payments systems for Radnor Hills and Fire and Flank, and to enable livestreaming and content uploads by 2026 Show Ambassador Teleri-Haf Thomas and the RWS team itself when tens of thousands of visitors were on site. BT also said it prepared to launch its first slicing services for customers later this summer.

“The Royal Welsh Show is one of the most important events in our calendar, both as a proud Welsh business and a long-standing supporter of the Show itself. With thousands of visitors stopping by our stands every day, dependable connectivity for our payment systems is essential to keeping queues moving and making sure customers can quickly grab a drink and get back to enjoying their day. Having a dedicated 5G+ network slice gives us greater confidence that we can continue serving people smoothly, even during the busiest periods – helping us keep visitors refreshed and hydrated throughout the event.”

“This is our first time exhibiting at the Royal Welsh Show, so we're excited to introduce Fire & Flank to such a large audience. When demand is high, the last thing any business wants is connectivity issues slowing down card payments or creating long queues. Reliable connectivity for our ePOS systems helps us serve customers quickly, deliver a great experience and focus on what matters most – sharing our food with visitors. It's reassuring to know that the technology powering our payments is designed to perform, even in one of the busiest event environments in Wales.”

Press release, originally published at newsroom.bt.com.

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