ServiceNow named a leader in software asset management solutions by independent research firm

ServiceNow has been named a Leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025, according to a recent report. This recognition comes as ServiceNow is acknowledged for providing a platform that integrates various processes needed for comprehensive asset management, attaining the highest scores in vision, innovation, roadmap, and supporting services.

The Forrester report emphasizes that ServiceNow's Software Asset Management (SAM) is part of a larger technology asset management framework covering hardware, operating technology, and cloud. The platform allows for software discovery across various environments, includes integration with third-party tools, and monitors Software-as-a-Service (SaaS) usage while automating compliance and optimizing renewals.

“We’re honored to be recognized as a leader in the Forrester Wave™ for Software Asset Management Solutions. To us, this acknowledgment reinforces our commitment to delivering a comprehensive platform that enhances efficiency, compliance, and financial optimization for enterprises,” said German Bertot, global vice president and general manager, asset management, at ServiceNow. He added that the company will continue to evolve its offerings to provide greater value with AI-driven features in asset management.

ServiceNow Secure Access Module (SAM) plays a crucial role in the company’s asset management suite alongside Cloud Cost Management, Hardware Asset Management, and Enterprise Asset Management, among others. This solution helps organizations mitigate risk, manage expenses, and automate the lifecycle of software assets from a single platform. It aims to provide complete visibility into software and cloud expenditures and utilizes Artificial Intelligence (AI) insights to enhance asset workflows and governance.

For additional details on SAM, visit ServiceNow’s website. Complimentary access to the Forrester report is also available.