Cognizant partners with Typeface on agentic AI marketing orchestration
Cognizant and Typeface announced a strategic partnership to modernize enterprise marketing through agentic Artificial Intelligence (AI) orchestration to enable enterprises to unify marketing workflows and accelerate campaign performance.
Cognizant's research report New Minds, New Markets projected that by 2030 AI-embracing consumers would drive 55 percent of purchasing activity, equivalent to $4.4 trillion in the United States. The release said legacy operating models were slow and fragmented and that many marketing teams still relied on disconnected tools and manual processes that limited personalization at scale.
Typeface's platform was described as an agentic AI orchestration system that could orchestrate the marketing lifecycle from ideation and content creation to channel optimization within a unified platform. Cognizant was to provide advisory, implementation, creative and change-management services to help clients adopt and scale these capabilities.
The companies planned to integrate the offering with existing enterprise systems, including CRM, CMS and CDP platforms, and to deliver solutions intended to support campaign execution and marketing operations. Cognizant said it would invest in dedicated delivery teams and professional services trained on Typeface's technology and would provide delivery resources to support Typeface's market enablement.
“AI is changing how marketing is executed, but it's also redefining what marketing is,” said Ravi Kumar S, CEO, Cognizant. “The next generation of marketing operating models will look more like software than services, designed to sense demand, orchestrate activity and adapt in real time. By pairing Cognizant Moment's marketing transformation expertise with Typeface's AI-native orchestration platform, we're giving enterprises the foundation they need to operate marketing as a modular, software-driven capability at scale.”
“Enterprises are entering a new phase of AI adoption, where intelligence must be embedded into how work actually gets done,” said Abhay Parasnis, Founder and CEO of Typeface. “That requires platforms capable of orchestrating people, data and systems at scale. Our partnership with Cognizant brings together an agentic marketing platform and the transformation expertise needed to operationalize AI across the enterprise.” The press release included forward-looking statements that it said were subject to risks, uncertainties and assumptions and that actual results could differ materially from those statements.