Who is TELUS International?
TELUS International is a customer experience and digital services provider focused on outsourced CX operations, IT services, and AI-related data solutions for enterprises.
- Omnichannel customer experience management and contact center outsourcing across voice, digital, and back-office channels.
- Digital IT services, including application development, support, and managed services for enterprise environments.
- Artificial Intelligence (AI) data solutions, including data annotation, labeling, and related services for Machine Learning (ML) lifecycles (AI enablement).
- Trust, safety, and content moderation services for digital platforms and online communities.
- Consulting and managed solutions that combine CX operations, digital technology, and AI data services.
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More About TELUS International
TELUS International provides outsourced customer experience operations and digital services for enterprises in sectors such as technology, communications, financial services, eCommerce, travel, and healthcare. Its service model centers on delivering omnichannel customer support, technical assistance, and back-office processing that can be integrated into an organization’s existing customer experience architecture and workflow orchestration tools. Engagements typically involve multi-language support, follow-the-sun coverage models, and adherence to client-specific Service Level Agreements (SLAs), security policies, and compliance requirements.
Within the customer experience outsourcing domain (CX services), TELUS International operates contact centers and digital experience hubs that support channels such as voice, chat, email, in-app messaging, and social media. These operations are often embedded into clients’ CRM platforms, ticketing systems, and workforce management tools. The company aligns with standard CX and IT service frameworks commonly used by enterprises, such as ITIL-aligned service management practices and process documentation based on client governance and quality models. TELUS International also supports customer self-service programs through knowledge management, help content operations, and related digital support functions.
In the digital IT services area (IT services), TELUS International offers application development, maintenance, and modernization services, as well as managed services that support cloud-based and on-premises (on-prem) environments as defined by clients. The company’s teams typically work with widely adopted enterprise technologies, software development methodologies such as Agile and DevOps-oriented delivery models, and integration patterns that connect front-office CX platforms with back-office systems. Security, access control, and data protection requirements are implemented under client policies and industry regulations, with TELUS International acting as an extension of internal IT and CX operations teams.
For AI-related data services (AI enablement), TELUS International supports the creation, labeling, and quality assurance of datasets used for training and validating ML models. This includes image, text, audio, and video data annotation; linguistic resources; and specialized datasets for domains such as search, recommendation, and conversational AI. These services are generally consumed by product and data science teams that need scalable Human-in-the-Loop (HITL) workflows, annotation guidelines, and quality review processes. TELUS International positions these offerings as a way to extend AI development capacity while maintaining governance over data handling and privacy.
TELUS International also operates in trust and safety services, including content moderation, policy enforcement, and risk operations for digital platforms. These services combine human review with client-defined workflows and tooling to handle user-generated content, fraud checks, and platform integrity processes. For directory and marketplace categorization, TELUS International can be associated with CX outsourcing (customer experience services), IT services and consulting (digital solutions and managed services), and AI data services (data labeling and annotation for ML), making it relevant to stakeholders evaluating external providers for CX operations, digital delivery, and AI data operations support.
Our description of TELUS International. Updated December 2025.
