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Who is Clickplay?

Clickplay is a private research and consulting services organization focused on digital product strategy, user experience, and technology advisory for enterprises and brands.

  • Digital strategy and product discovery
  • User research, UX design, and service design
  • Web and mobile product consulting
  • Analytics-informed optimization and experimentation
  • Advisory support for digital transformation programs
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More About Clickplay

Clickplay operates in the research and consulting services segment, with work centered on how organizations plan, design, and improve digital products and customer-facing services. In enterprise environments, these offerings are commonly used by product, marketing, and technology teams to define requirements, validate user needs, and align delivery roadmaps with business objectives. The firm fits within the broader professional services market, particularly where consulting intersects with digital experience design and product development.

Its work is typically associated with methods and frameworks such as user research, journey mapping, information architecture, wireframing, prototyping, usability testing, and analytics review. In practice, these services often sit alongside agile delivery models, design systems, experimentation programs, and web or mobile application planning. Depending on the engagement, organizations may use this type of consulting before software development begins, during redesign efforts, or as part of ongoing optimization of digital channels.

Compared with pure software vendors, a consulting-focused organization in this category generally provides advisory, research, and design expertise rather than packaged enterprise platforms. Compared with large general management consultancies, the emphasis is narrower, centered on digital experience, product definition, and execution support. That positioning makes the service relevant for enterprises that need outside research and consulting capacity for customer experience programs, product modernization, or channel redesign.

Within directory framing, Clickplay is best understood as a private-sector professional services firm competing in research and consulting services, while also addressing adjacent enterprise needs in digital product planning, UX, and data-informed service improvement. Its current solution areas are most accurately described at the service-line level rather than as branded software products, with active work appearing to center on strategy, design, and consulting for digital experiences.

Our description of Clickplay. Updated September 2026.

Market segments

  • Industrials / Commercial & Professional Services / Professional Services / Research & Consulting Services

Similar organizations

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