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Aryel

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Who is Aryel?

Aryel is a software company that provides a no-code platform for creating and managing Augmented Reality (AR) marketing campaigns for web and mobile channels.

  • Web-based no-code platform for building AR marketing experiences
  • Tools for AR content creation, including 3D objects, filters, and interactive scenes (marketing technology)
  • Campaign management, analytics, and performance tracking for AR experiences (marketing analytics)
  • Integrations with existing marketing stacks, websites, social platforms, and QR-based campaigns (marketing integration)
  • Solutions for e-commerce, retail, advertising, and branded experiences using web-based AR (AR marketing solutions)
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More About

Aryel focuses on AR applied to marketing and advertising use cases, offering a browser-based, no-code platform that enables enterprises, agencies, and brands to design, publish, and measure AR experiences without custom app development.

The platform is positioned for marketing teams and digital departments that want to add AR content to campaigns across web, social, and physical touchpoints, such as QR codes on packaging, print, outdoor media, and point-of-sale materials.

Aryel’s core capability is an AR campaign builder (AR marketing technology) that uses templates, drag-and-drop tools, and asset libraries to assemble experiences such as 3D product visualizations, virtual try-ons, interactive storytelling, and gamified interactions delivered through webAR.

The service operates on common web technologies and mobile device capabilities, leveraging device cameras and sensors via the browser to avoid the need for native app downloads, which can simplify deployment for consumer-facing campaigns.

From an enterprise architecture perspective, Aryel is used as a layer within the broader martech stack, integrating with websites, e-commerce platforms, CRM and marketing automation tools, and social channels to enable AR experiences to be triggered via links, embeds, and QR codes.

The platform includes analytics and reporting (marketing analytics), allowing teams to track engagement metrics such as views, interactions, dwell time, and conversions, and to attribute AR experiences to campaign outcomes within existing marketing performance frameworks.

Compared with generic 3D or game engines, Aryel abstracts complexity and targets marketers rather than developers, focusing on campaign workflows, templates, and integrations rather than low-level graphics programming or custom app builds.

Typical enterprise use cases include virtual product demos for e-commerce, AR product previews in retail environments, interactive packaging for FMCG brands, and branded AR filters or lenses for promotional campaigns.

In an IT and procurement directory, Aryel can be categorized under marketing technology (martech), specifically AR marketing platforms, webAR content creation, and campaign analytics, with relevance for digital marketing, customer experience, and e-commerce teams seeking browser-based AR capabilities.

Our description of Aryel. Updated February 2026.

Market segments

  • Information Technology / Software & Services / IT Services / Internet Services & Infrastructure

Similar organizations

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