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Who is Amazon?
Amazon is a public company that operates large-scale digital commerce, cloud computing, logistics, media, and enterprise technology platforms.
- E-commerce marketplace and retail operations
- Amazon Web Services, cloud infrastructure and platform services
- Logistics, fulfillment, and delivery network services
- Digital media, streaming, and advertising platforms
- Consumer devices, smart home, and enterprise AI services
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More About Amazon
In enterprise environments, Amazon is used in two main ways: as a commercial and logistics platform for selling, procurement, distribution, and advertising, and as a cloud provider through Amazon Web Services, or AWS. AWS supports infrastructure, application development, storage, analytics, security, machine learning, and operations across public cloud, hybrid, and edge deployments. Enterprises use it for web-scale applications, data platforms, backup and disaster recovery, software delivery pipelines, and AI workloads.
AWS is associated with widely used cloud architectures and technologies including virtual machines, object storage, serverless computing, containers, Kubernetes, managed databases, identity and access management, API-based service integration, and infrastructure as code. Common enterprise patterns include microservices, event-driven systems, data lakes, content delivery, zero trust access controls, and multi-account cloud governance. Amazon also operates active product families such as Amazon EC2 (compute), Amazon S3 (object storage), Amazon RDS (managed databases), AWS Lambda (serverless), Amazon EKS (Kubernetes), and Amazon Bedrock (generative AI services).
Compared with other hyperscale cloud providers, AWS is generally evaluated in the same category for broad IaaS and PaaS coverage, global infrastructure reach, and depth of managed services. Outside cloud, Amazon also competes in retailing, digital advertising, video and audio streaming, connected devices, and fulfillment services. Its logistics and marketplace systems give enterprise sellers access to online demand generation, warehousing, order management, and delivery workflows.
As a public company, Amazon fits most directly as a large company serving consumer and enterprise markets through online retail and cloud platforms. Its current solution areas span hyperscale public cloud, data and analytics, application development, AI services, cybersecurity, content delivery, digital advertising, marketplace operations, and fulfillment infrastructure. Active product families and service lines place it across both consumer discretionary retail and enterprise technology domains.
Our description of Amazon. Updated September 2026.