Domo

Domo is a cloud-native data experience platform that provides business intelligence, analytics, and data integration capabilities for enterprise and midmarket organizations.

• Cloud-based business intelligence and analytics platform (analytics, BI).
• Data integration and connectivity layer for cloud and on-premises (on-prem) sources (data integration).
• Interactive dashboards, reporting, and data visualization for business users (analytics, BI).
• Embedded analytics to integrate dashboards and data experiences into external applications and portals (embedded analytics).
• Collaboration, governance, and access controls around shared datasets and dashboards (data governance, collaboration).

More About Domo

Domo operates as a cloud-native business intelligence and data experience platform designed for organizations that want to centralize data from multiple systems and expose it through interactive dashboards, analytics applications, and embedded experiences. It is delivered as a Software-as-a-Service (SaaS) offering, with a web-based interface and mobile access used by business stakeholders, analysts, and executives. Enterprises use Domo to connect to data from SaaS applications, databases, data warehouses, and files, then model, govern, and visualize that data in one environment.

The platform includes a data integration layer (data integration) that connects to common cloud applications, databases, and other data sources using connectors and APIs. Once data is ingested, Domo provides tools for data transformation and preparation, including visual ETL-style data flows, calculated fields, and joins. These capabilities allow teams to standardize metrics, combine datasets, and build reusable data models that serve as the foundation for dashboards and reports.

On the analytics side (analytics, BI), Domo offers interactive dashboards, charts, and Key Performance indicator (KPI) views that can be configured and shared with users across an organization. These experiences are accessible via browser and mobile applications and can be filtered, drilled into, and customized by role. Organizations use these dashboards for operational monitoring, executive reporting, and line-of-business analytics in areas such as sales, marketing, operations, and finance. Domo also supports alerting and notifications based on data thresholds or changes.

Domo includes collaboration and governance features (data governance, collaboration) that allow teams to share datasets, dashboards, and cards while managing permissions and access controls. Administrators can define user roles and groups, align data access with organizational structures, and maintain centralized control over certified data sources. These governance capabilities are intended to support enterprise requirements around data security, consistency of metrics, and compliance with internal policies.

The platform also supports embedded analytics (embedded analytics), allowing organizations to integrate Domo dashboards and data experiences into external applications, customer portals, or partner environments through embedding options and APIs. This enables use cases where analytics are delivered directly within operational systems or external-facing sites, without requiring users to log into a separate analytics environment.

From a technology and architecture perspective, Domo operates as a multi-tenant cloud service that abstracts infrastructure management from customers. It uses standard web technologies for its user interface and relies on secure connectivity options for ingesting data from on-prem and cloud systems. In the context of enterprise IT taxonomies, Domo is commonly categorized under business intelligence platforms, cloud analytics, embedded analytics, and data integration and preparation tools.