Cohesity launched Aspire Partner Program to streamline engagement

Cohesity introduced the Aspire Partner Program, aimed at enhancing partner engagement and profitability. This unified framework simplifies interactions for partners across varying business models, allowing them to access training and new revenue opportunities.

“The Cohesity Aspire Partner Program reimagines how we do business with partners and enable them to succeed,” said Mike Walkey, senior vice president of Global Partner Sales at Cohesity. This program supports partner growth and confidence in delivering reliable solutions to customers.

The program comprises multiple partner types and tier levels, including Premier, Preferred, and Associate, each offering distinct benefits. It also features a distributor component designed to augment value for Cohesity resellers, supported by an integrated portal for resources and tools.

The Cohesity Aspire Partner Program emphasizes three main areas of partner support: profitable growth through competitive margins and incentives; technical strength via role-based learning and certifications; and differentiation by enabling partners to develop and market new services. This structure aims to foster a modern partner ecosystem.

Raphael Meyerowitz, vice president at Presidio, noted the program has simplified offering comprehensive solutions, while Mike Heintzelman, senior vice president at TD SYNNEX, described it as a critical tool for partners transitioning to subscription-based offerings.