Cohesity rolls out Aspire Partner Program for partners

Cohesity has launched the Aspire Partner Program, which is designed to facilitate improved partner engagement and profitability across diverse business models. The program aims to streamline interactions, granting partners access to training and avenues for additional revenue.

Program Overview

Mike Walkey, senior vice president of Global Partner Sales at Cohesity, stated, “The Cohesity Aspire Partner Program reimagines how we do business with partners and enable them to succeed.” This program is intended to nurture partner growth and bolster confidence in delivering dependable solutions to customers.

Partner Types and Benefits

The Aspire Partner Program includes various partner types and tier levels, such as Premier, Preferred, and Associate, each offering specific advantages. Additionally, a distributor component is included to enhance value for Cohesity resellers, supported by an integrated portal providing essential resources and tools.

Support Areas

The program emphasizes three primary areas of partner assistance: fostering profitable growth through competitive margins and incentives, enhancing technical capabilities through role-based learning and certifications, and promoting differentiation by allowing partners to create and market new services. This framework is meant to cultivate a modern partner ecosystem.

Industry Perspectives

Raphael Meyerowitz, vice president at Presidio, indicated that the program has simplified the process of offering comprehensive solutions. Additionally, Mike Heintzelman, senior vice president at TD SYNNEX, described it as a vital resource for partners adapting to subscription-based offerings.

This update on the Cohesity Aspire Partner Program provides a structured approach for partners to enhance engagement and profitability, indicating a step toward a collaborative business environment.