Cognizant Named Aston Martin Aramco Formula One Team Global AI Services Partner

Cognizant designated itself as the Global AI Services Partner for the Aston Martin Aramco Formula One™ (AMF1) Team. The change reflects an evolution of the organizations’ collaboration to support ongoing work around AI use within the Formula 1 program.

Under the new designation, Cognizant and the team planned to work on operationalizing AI, including the stated goal of bridging experimentation and sustained value. The company also planned to help identify how context-enabled AI can manage, support, and define the team’s fan database.

The announcement tied the effort to Cognizant’s capabilities in AI engineering, cloud, data platforms, and digital operations. It said the combined work would focus on moving from insight to action in high-performance environments.

Cognizant’s new designation built on a six-year relationship with the AMF1 Team. The organizations said they would continue collaborating on innovation initiatives that reflect Formula 1’s evolution as a platform for advanced digital and data transformation.

“Formula 1 represents the ultimate test bed for applied AI - where real time decisions drive outcomes that are measured in milliseconds,” said Cognizant CEO Ravi Kumar S. “Our designation as Global AI Services Partner reflects our commitment to moving beyond AI potential to AI performance, helping organizations translate cutting-edge innovation into measurable returns and realized business value.” “Cognizant brings us expertise that aligns with how we operate as a modern Formula 1® team, in an environment that is data-heavy and highly competitive, just like many of their clients in other industries,” said Jefferson Slack, Managing Director Commercial and Marketing at Aston Martin Aramco Formula One™ Team. “This expanded partnership strengthens our ability to turn complex data into actionable insight and performance on and off the track.”