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360 Privacy finds digital and physical risk now linked

Source Decision Insights Record Published October 20, 2026 Companies 1
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6th article in the last 90 days, one of 15 articles referencing Adam. Previous coverage: PTC says Fisica Applied Technologies selected Creo CAD and Windchill PLM (Sep 2026).

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Director
Job function
Cybersecurity / Security Architect
Persona
Security Operations Leader
Buyer role
Business Stakeholder (Line of Business)
Decision stage
How to start
Adoption curve
Early Majority
Technology maturity
Market Correction
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Information Technology / Cybersecurity / Exposure, Risk & Governance / Consumer Privacy & VPN

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360 Privacy, a digital exposure reduction company based in Brentwood, Tennessee, published its 2026 Annual Digital Exposure Report. The research found that security and risk leaders now treat digital exposure and physical danger as one problem.

According to the report, executives, celebrities and wealthy families often do not believe they are at risk. Respondents also described security attention as episodic, rising after high-profile incidents and fading afterward. Most respondents expressed concern that they lack adequate metrics to describe the growing threat to the people they advise.

Across the three groups, 84% of CISOs and CSOs, 87% of security and privacy professionals, and 82% of wealth professionals agreed that physical security and cybersecurity are now impossible to separate. Respondents also reported that AI makes it hard to keep advised individuals technologically literate enough to stay safe from AI-driven threats.

Organizations are restructuring in response. The report states that 64% of CISOs and CSOs, 68% of security and privacy professionals, and 54% of wealth professionals said their organizations have merged digital and physical security functions or are doing so. Meanwhile, 59%, 62%, and 53% of the same groups said money for physical security is being diverted from cybersecurity budgets after recent high-profile incidents.

Wakefield Research conducted the survey among 100 U.S. senior security and privacy professionals, 100 U.S. CISOs and CSOs, and 100 U.S. wealth professionals at family offices between June 12 and June 22, 2026. The margin of error is plus or minus 9.8 percentage points for each audience at the 95% confidence level.

“A lot of the people we protect have built something big, and they assume that success puts a wall around them,” said Adam Jackson, CEO and Founder of 360 Privacy. “The data says otherwise.” The full 2026 Annual Digital Exposure Report is available online.

Press release, provided by Globe Newswire on behalf of 360 Privacy. Read the original.

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