Telenet partners with Bango for new entertainment marketplace

Telenet customers enjoy effortless access to the best entertainment subscription bundles - all in one place

Bango, a company listed on the AIM, is partnering with Telenet to provide technology for a new entertainment marketplace. This platform enables Telenet customers to access and manage their subscriptions across TV, broadband, and mobile channels. Users can access these services through Telenet TV, My Telenet online, or in physical stores, utilizing Bango’s Digital Vending Machine®.

Initially launched for Telenet TV customers, the service is now available to all nearly 2 million Telenet customers. The Super Bundling service offers users control over a variety of subscription choices.

“Our goal is to provide customers with the most seamless and engaging entertainment subscription experiences,” said Ivor Micallef, Director Product Entertainment at Telenet group. “In a highly competitive industry, the Bango DVM™ sets us apart, allowing us to deliver a sophisticated variety of bundled entertainment subscription offers. Customers can easily activate, deactivate, and access the best deals via a single Telenet bill.”

The Digital Vending Machine simplifies the bundling process, allowing Telenet to integrate with a growing network of subscription providers, ensuring swift deployment of new options. Insights from the platform also help tailor offerings to meet customer preferences.

“We’re excited to be partners with Telenet in bringing their entertainment marketplace to life. With many subscription services enabled through the Bango DVM™, telcos can quickly market sophisticated bundling offers,” said Anil Malhotra, CMO at Bango. “Telenet group is providing a centralized platform that enhances the customer experience and simplifies management of subscription services.”