Trustpilot: Listing, products and coverage

Q: Who is Trustpilot?

Trustpilot is a Copenhagen-based online review platform that enables businesses and consumers to publish and manage reviews.

Q: What does Trustpilot compete in?

Trustpilot competes in: Information Technology / Software & Services / IT Services / Consumer Internet.

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Content, last 30 days: 0
Total tracked: 0
Topics covered: 11

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No article in the knowledge graph for Trustpilot yet.

Who is Trustpilot?

Trustpilot is an online consumer review platform that gives businesses tools to collect, verify, publish, and analyze customer feedback through a public trust-scoring system.

Online consumer review platform for public business feedback
Review invitation, verification, and response management for businesses
Trust scoring and reputation analytics
Application programming interfaces and integrations with e-commerce and customer systems
Brand reputation and consumer trust monitoring

More About

Trustpilot is positioned in enterprise environments primarily as a customer feedback and reputation management service. Marketing, customer experience, and e-commerce teams use its platform to invite customers to leave reviews after transactions, and the resulting data feeds into published trust scores and public business profiles.

The offering combines a web-based review platform with application programming interfaces, webhooks, and integrations with commerce and customer relationship systems. These connections allow review data to flow into storefronts, marketing workflows, and analytics pipelines. Verification processes are designed to support authenticity signals within the review ecosystem.

In the broader category of online review and reputation management, Trustpilot competes with other review and feedback solutions. Its public-facing review profiles and scoring model distinguish its position within that category, which is commonly evaluated on review volume, verification practices, and integration depth.

The business significance of review platforms lies in review data functioning as a trust and conversion signal for prospective customers. Structured feedback also supports product, service, and support improvement. Organizations apply governance practices to moderate responses and maintain compliance with consumer protection and data privacy requirements.

Trustpilot is classified within internet software and consumer internet services. Its active solution areas include customer feedback collection, reputation analytics, and review distribution. The company is headquartered in Copenhagen, Denmark, and was founded in 2007.

Our description of Trustpilot. Updated October 2026.

Market segments

Information Technology / Software & Services / IT Services / Consumer Internet

Structured data (JSON-LD)

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