Shopify
Human View is the company as people read it. Machine View is the same record as agents receive it.
This is the page you're already on — the Human View toggle above shows it in full.
A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
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Verified identity
Their site says "follow us on LinkedIn." It doesn't say which LinkedIn page is verifiably this company, so an agent has to guess. We resolve it.
Graph
Their site lists their own press releases. A newswire only carries those same releases. Neither shows the articles written about them elsewhere. We track and link every one.
Records on file
A wire feed doesn't tell you whether a fact came from the company's own press release or an independent reporter. We classify every source.
Topic graph
A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.
Counted facts
Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.
Industry classification
No company publishes a structured, queryable industry classification on its own site -- we track and verify it.