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Root

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Who is Root?

Root is a French business and technology consultancy that designs and implements digital, data, and organizational solutions for enterprises and public-sector clients.

  • Consulting services for digital strategy, data strategy, and operating model design.
  • Implementation of data platforms, analytics, and Artificial Intelligence (AI) use cases (data & analytics).
  • Customer experience, product, and service design for digital channels.
  • Change management, training, and support for organizational transformation projects.
  • Support for technology stack choices and integration with existing information systems.
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More About

Root positions itself as a consulting partner for organizations that want to design and execute digital and data programs spanning strategy, product, technology, and change management. Its teams work with enterprises and public institutions on upstream framing of initiatives, definition of target operating models, and downstream execution that covers product delivery, data platforms, and capability building. The firm focuses on multi-disciplinary engagements where business stakeholders, designers, data experts, and technologists collaborate on the same outcomes.

On the digital side, Root supports clients in defining digital strategies, prioritizing product roadmaps, and designing user journeys across web and mobile channels. This covers service design, UX and UI design, and product management activities that translate business objectives into functional backlogs. In enterprise environments, these services map to digital product management, customer experience management, and omnichannel service delivery categories.

In data and analytics, Root works on data strategy, data governance, and implementation of data platforms used for reporting, business intelligence, and advanced analytics. Projects can include design of data architectures on cloud or hybrid infrastructure, data modeling, and deployment of analytics capabilities to support decision-making and operational optimization. These offerings align with data platform consulting, data governance design, and analytics enablement categories within enterprise data management.

The firm also provides change management and organizational consulting, helping clients adapt structures, roles, and ways of working to support new digital and data capabilities. This can involve coaching product teams, setting up agile rituals, and facilitating adoption of new tools and processes. In large organizations, such work is typically coordinated with HR, IT, and business line leaders to adjust governance, decision rights, and performance metrics.

From a technology standpoint, Root’s projects interface with common enterprise architectures, including API-based integration, modular services, and cloud-native or Software-as-a-Service (SaaS) platforms selected by the client. Rather than offering proprietary software, Root focuses on architecture design choices, integration patterns, and alignment of technology decisions with product and data strategies. In a marketplace taxonomy, Root would be categorized under consulting and professional services spanning digital strategy, product and UX, data and analytics, and organizational change for enterprises and institutions.

Our description of Root. Updated February 2026.

Market segments

  • Industrials / Commercial & Professional Services / Professional Services / Consulting

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