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Rewind

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Who is Rewind?

Rewind is a private software and IT services company focused on backing up and restoring cloud and SaaS application data for business continuity, compliance, and operational recovery.

  • SaaS and cloud backup for business application data
  • Point in time restore and granular recovery workflows
  • Support for data protection, retention, and compliance requirements
  • Administration tools for backup visibility, policy management, and recovery operations
  • Services positioned around outsourced data protection for cloud based business systems
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More About Rewind

Rewind operates in the software and IT services market, with a focus on data processing and outsourced data protection for cloud applications. Its offerings are generally used to protect data that sits inside SaaS platforms, where the application provider delivers availability of the service but customers still need separate controls for backup, retention, and recovery. In enterprise environments, this places Rewind in the operational layer alongside continuity planning, tenant administration, and data governance.

Its products are typically positioned as cloud to cloud backup services. Common enterprise use cases include accidental deletion recovery, rollback after unwanted configuration or data changes, audit support, and retention of application records outside the primary SaaS environment. The technical model commonly associated with this category includes scheduled snapshots or continuous capture, isolated backup storage, metadata preservation, search and item level restore, and administrative access controls. In practice, these services depend on application APIs, identity and access management controls, encryption, and policy based retention handling.

Compared with general endpoint backup or infrastructure backup, Rewind's category centers on application level recovery inside SaaS systems rather than protection of servers, virtual machines, or user devices. It is also distinct from native recycle bin or short term version history functions provided by many cloud applications, because enterprises often need longer retention windows, more complete restore options, and independent copies for resilience and oversight.

For enterprise architecture teams, Rewind is relevant where business processes depend on cloud applications but recovery requirements extend beyond what the application vendor provides by default. That makes its offerings part of broader data protection and resilience programs, especially in organizations standardizing controls across multiple SaaS environments. In plain terms, the company sells software and related IT services for backing up, storing, and restoring cloud application data, and it competes in software and outsourced data processing services tied to backup and recovery.

Our description of Rewind. Updated September 2026.

Market segments

  • Information Technology / Software & Services / IT Services / Data Processing & Outsourced Services

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