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Who is LoopUp?
LoopUp is a cloud-based communications provider that delivers managed voice and conferencing services for enterprises, with a focus on Microsoft-centric collaboration and telephony environments.
- Cloud voice and telephony services for enterprises, including managed PSTN connectivity and calling plans
- Microsoft-focused collaboration and calling enablement (unified communications)
- Global conferencing and remote meetings services for business users
- Managed services and support for enterprise deployments of cloud communication platforms
- Compliance-aware, enterprise-grade service delivery with multi-region coverage
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More About LoopUp
LoopUp provides cloud-based voice and conferencing services that are used by enterprises to support distributed workforces, client communications, and internal collaboration. Its offerings System Integration Testing (SIT) in the enterprise communications and collaboration category, with a particular emphasis on integrating telephony and meetings into Microsoft-based productivity stacks. Organizations use LoopUp to provision and manage business calling, audio conferencing, and remote meetings while relying on LoopUp’s managed service model rather than building equivalent capabilities in-house.
The company’s portfolio is aligned with Unified Communications as a Service (UCAAS) and collaboration services, integrating public switched telephone network (PSTN) connectivity, SIP-based calling, and conference bridge capabilities with enterprise identity and productivity tools. Architecturally, LoopUp’s services typically interoperate with common enterprise components such as session border controllers, directory services, and policy engines that govern access control and compliance. The platform is designed to support geographically distributed participants, enabling dial-in and dial-out access for meetings, often alongside IP-based access via standard conferencing clients.
LoopUp’s conferencing and remote meeting capabilities are positioned for use cases such as client calls, board and committee meetings, training sessions, and cross-border collaboration. The service is oriented toward business workflows that require reliable audio quality, straightforward access methods, and features such as host controls, participant management, and secure join options. Enterprises use these capabilities as part of broader collaboration architectures that may also include messaging, file sharing, and video conferencing from Microsoft and other vendors.
In the voice and telephony domain, LoopUp offers managed PSTN access and calling services that allow enterprises to centralize business voice under a cloud model. This includes number provisioning, call routing, and integration with collaboration platforms so that users can place and receive business calls through their standard communication clients. The company’s managed approach means enterprises can offload day-to-day operational tasks, such as capacity management, monitoring, and incident response, while maintaining control through administrative portals and service-level commitments.
From a marketplace taxonomy perspective, LoopUp is positioned in categories such as UCAAS, cloud telephony, and enterprise conferencing. Its services are relevant to collaboration architects, network and voice engineers, and IT operations teams responsible for delivering voice and meeting capabilities across multiple regions. By aligning with established enterprise frameworks and protocols for voice, conferencing, and identity, LoopUp functions as a communications service provider that enterprises can integrate into existing network, security, and productivity architectures.
Our description of LoopUp. Updated December 2025.
