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Link Broadband

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Who is Link Broadband?

Link Broadband is a UK-based telecommunications provider that delivers fibre-based broadband, voice, and related connectivity services to residential and business customers.

  • Fibre and full-fibre broadband packages for home users (Internet access).
  • Business broadband and leased-line style connectivity options (Enterprise connectivity).
  • Voice Over Internet Protocol (VoIP) and digital phone services bundled with broadband (Unified communications).
  • Wi‑Fi router provision, installation, and customer support services (CPE and support services).
  • Online account management, billing, and service upgrade tools (Customer self-service).
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More About

Link Broadband operates in the UK fixed-line telecommunications market, providing fibre broadband and related connectivity services aimed at both residential and business users who require internet access, voice, and ancillary network services.

For home users, the company offers broadband packages that use fibre and full-fibre access technologies, typically delivered over FTTC (Fibre to the Cabinet) or FTTP (Fibre to the Premises) architectures, depending on local infrastructure availability. These offerings sit in the consumer Internet access and home Wi‑Fi category, with speed tiers, data allowances where applicable, and router hardware included as part of the service. The service model generally relies on standard broadband protocols such as PPPoE and IP-based routing, with Wi‑Fi provided via consumer premises equipment that supports common standards like IEEE 802.11ac or similar.

For business and enterprise customers, Link Broadband positions its services in the enterprise connectivity and internet access category, with higher-bandwidth options, more stable contention ratios, and service terms oriented around uptime and reliability. These offers may include static IP addressing, support for Virtual Private Network (VPN) connectivity, and compatibility with common corporate networking setups, so that SMEs and larger organizations can connect branches, back offices, and remote staff to cloud and on-premises (on-prem) applications.

The organization also provides VoIP and digital phone services bundled with or layered on top of broadband connectivity, which places this part of its portfolio in the unified communications category. These services use SIP-based VoIP protocols and IP telephony to route voice calls over the network, often combined with features like inclusive call packages, support for inbound numbers, and integration with standard IP phones or softphone clients. This enables both households and businesses to consolidate connectivity and voice under a single provider.

From a marketplace classification perspective, Link Broadband fits into the fixed broadband, Internet Service Providers (ISP), and unified communications segments, with solution groupings that include residential internet access, SME/business broadband, and VoIP-based telephony. Its offerings are deployed as subscription services with monthly billing, contract terms, and optional add-ons such as higher-speed tiers or enhanced support, making it a candidate for directories covering ISP, business connectivity, and hosted voice services within the UK communications sector.

Our description of Link Broadband. Updated February 2026.

Market segments

  • Telecommunication Services / Wireless Telecommunication Services / Mobile Network Operators

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