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Internet Brands

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Who is Internet Brands?

Internet Brands is a vertically focused digital media and software company that owns and operates online platforms and Software-as-a-Service (SaaS) solutions across sectors such as automotive, legal, health, and home/travel for consumers and businesses.

  • Portfolio of consumer and professional websites organized into vertical markets including automotive, health, legal, and home/travel.
  • Marketing services and customer acquisition solutions for enterprises, SMBs, and professionals across its owned network.
  • Software and SaaS platforms for practice, reputation, and business management in sectors such as healthcare and legal (business applications).
  • Advertising, media, and data-driven demand generation services for brands and service providers (digital marketing).
  • Enterprise and channel solutions that integrate Internet Brands’ audience, content, and software assets into partner ecosystems.
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More About Internet Brands

Internet Brands operates as a holding and operating company for a collection of online media properties and software platforms that are organized into vertical market groups, including automotive, health, legal, and home/travel. These verticals combine consumer-facing websites, professional portals, and software offerings used by enterprises, practices, and individual professionals. The company’s model centers on owning traffic, content, and software infrastructure within each vertical, and then monetizing those assets through advertising, lead generation, subscription SaaS, and transaction-related services.

In automotive, Internet Brands owns properties and digital tools that connect car shoppers, owners, and automotive professionals. For enterprise and dealer environments, its platforms provide online marketing, listings, and customer acquisition capabilities that can integrate into dealership workflows or third-party marketing stacks. The health vertical includes consumer health information portals and professional-facing solutions that can include practice growth, patient acquisition, and online presence management services (digital marketing). These offerings are typically delivered as cloud-based applications and managed services that align with common web standards such as HTTPS, REST-based integrations, and data exchange with CRM, practice management, or scheduling systems (business applications).

Within the legal vertical, Internet Brands provides online legal information properties combined with software and marketing services for law firms and legal professionals. These services often focus on lead generation, reputation management, and digital presence using SaaS portals, analytics dashboards, and integrations into firm intake processes (sales and marketing software). The home/travel vertical spans consumer travel planning and related lifestyle content, along with advertising and partnership programs for brands that seek targeted audiences via Internet Brands’ owned sites (digital media and advertising).

From an enterprise architecture perspective, Internet Brands’ platforms generally operate as multi-tenant web applications, supporting integrations through APIs, tracking pixels, and standardized web analytics frameworks. Organizations interact with these solutions through browser-based consoles, embedded widgets, and data feeds that can be aligned with broader martech, adtech, or practice-management stacks. The company’s assets are typically categorized in enterprise directories under digital media networks, vertical SaaS for healthcare and legal, online marketing and customer acquisition services, and sector-specific online marketplaces and communities. For technical stakeholders, these offerings represent externally hosted, subscription-based or media-based services that augment internal systems with consumer reach, lead flow, and operational tooling in defined vertical domains.

Our description of Internet Brands. Updated December 2025.

Market segments

  • Information Technology / Software & Services / IT Services / Internet Services & Infrastructure

Similar organizations

Ordered by the topics they cover in common with Internet Brands.

Corporate structure

Brands and subsidiaries

  • DentalPlans.com
  • Nolo

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Headquarters
El Segundo, CA

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