Skip to main content

Demandbase

Unclaimed
Human View Machine View

Human View is the company as people read it. Machine View is the same record as agents receive it.

No coverage yet Claim this listing

Show all 11 topics

No article in the knowledge graph for Demandbase yet.

Who is Demandbase?

Demandbase is an account-based marketing and sales platform that provides data, analytics, and orchestration capabilities for B2B go-to-market (GTM) teams.

  • Account-based marketing (ABM) and sales orchestration for B2B organizations.
  • B2B account, contact, and intent data management for marketing and sales use cases.
  • Analytics, reporting, and account intelligence for pipeline and revenue operations.
  • Personalization and targeting across digital channels based on account attributes and behavior.
  • Integrations with Customer Relationship Management (CRM), marketing automation, and ad technology platforms for coordinated campaigns.
Show more

More About Demandbase

Demandbase focuses on software and data services that support account-based GTM programs in B2B enterprises, aligning marketing, sales, and revenue operations around target accounts rather than individual leads. Its platform is typically deployed as part of a broader revenue technology stack that includes CRM systems (sales automation), marketing automation platforms, and advertising technologies.

The company’s offerings span several solution categories, including account-based marketing (ABM), B2B data (data management), intent data (behavioral signals), advertising (digital advertising), and analytics (revenue analytics). Within these domains, Demandbase provides capabilities for account identification, audience segmentation, engagement scoring, and cross-channel campaign orchestration, enabling teams to focus programs and budgets on accounts with a higher propensity to buy.

In enterprise environments, Demandbase often connects to CRM platforms (customer relationship management) to sync account hierarchies, opportunities, and pipeline data, and to marketing automation systems for email, nurture, and lead management workflows. The platform typically consumes and processes first-party behavioral data from web and digital properties, along with third-party intent and firmographic data, to build account profiles and tiers. These profiles are then used to guide targeting rules, ad delivery, personalization logic, and sales prioritization.

From an architectural standpoint, Demandbase operates as a cloud-based Software-as-a-Service (SaaS) offering (cloud applications), exposing integrations through APIs, native connectors, and data synchronization with common B2B systems. It relies on data processing pipelines, matching and enrichment logic, and analytics layers that support reporting on account engagement, pipeline influence, and revenue attribution. The platform’s account intelligence features can be used to segment audiences by industry, company size, technology usage, and observed research behavior, which can then map to specific campaigns or sales plays.

Compared to general-purpose marketing automation or web analytics tools, Demandbase is positioned in the account-based marketing and B2B data platform category, where the primary organizing object is the account rather than the individual contact. Its capabilities are typically evaluated alongside other Adversarial Behavior Modeling (ABM) and B2B data platforms in areas such as data coverage, accuracy, integration breadth, analytics depth, and orchestration features. For directory and marketplace categorization, Demandbase fits in ABM platforms, B2B customer data and intent data (data management and analytics), digital advertising and targeting (adtech), and revenue operations analytics (revops analytics).

Our description of Demandbase. Updated December 2025.

Market segments

  • Information Technology / Software & Services / IT Services / Internet Services & Infrastructure

Similar organizations

Ordered by the topics they cover in common with Demandbase.

Structured data (JSON-LD)

The schema.org markup this page publishes for search engines and AI agents, exactly as they read it.

[
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/#website",
    "@type": "WebSite",
    "name": "Decision Insights",
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}&submit=1"
      }
    },
    "publisher": {
      "@id": "https://decisioninsights.ai/#organization"
    },
    "url": "https://decisioninsights.ai"
  },
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/#organization",
    "@type": "Organization",
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer support",
      "email": "[email protected]"
    },
    "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
    "logo": {
      "@type": "ImageObject",
      "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
    },
    "name": "Decision Insights",
    "parentOrganization": {
      "@type": "Organization",
      "name": "Wiretap Labs",
      "sameAs": [
        "https://www.linkedin.com/company/wiretap-labs",
        "https://www.crunchbase.com/organization/wiretap-labs"
      ],
      "url": "https://wiretaplabs.com"
    },
    "publishingPrinciples": "https://decisioninsights.ai/standards/",
    "sameAs": [
      "https://www.linkedin.com/company/decisioninsights"
    ],
    "url": "https://decisioninsights.ai"
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "item": "https://decisioninsights.ai",
        "name": "Decision Insights",
        "position": 1
      },
      {
        "@type": "ListItem",
        "item": "https://decisioninsights.ai/registry/",
        "name": "Registry",
        "position": 2
      },
      {
        "@type": "ListItem",
        "item": "https://decisioninsights.ai/registry/demandbase/",
        "name": "Demandbase",
        "position": 3
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/registry/demandbase/#organization",
    "@type": "Organization",
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "Related organizations",
        "propertyID": "https://decisioninsights.ai/ns#relatedOrganizations",
        "value": [
          {
            "@id": "https://decisioninsights.ai/registry/thomson-data/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/thomson-data/",
            "name": "Thomson Data"
          },
          {
            "@id": "https://decisioninsights.ai/registry/digitalocean/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/digitalocean/",
            "name": "DigitalOcean"
          },
          {
            "@id": "https://decisioninsights.ai/registry/h3c/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/h3c/",
            "name": "H3C"
          },
          {
            "@id": "https://decisioninsights.ai/registry/benchmark-email/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/benchmark-email/",
            "name": "Benchmark Email"
          },
          {
            "@id": "https://decisioninsights.ai/registry/churnzero/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/churnzero/",
            "name": "ChurnZero"
          },
          {
            "@id": "https://decisioninsights.ai/registry/netfoundry/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/netfoundry/",
            "name": "NetFoundry"
          },
          {
            "@id": "https://decisioninsights.ai/registry/rubrik/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/rubrik/",
            "name": "Rubrik"
          },
          {
            "@id": "https://decisioninsights.ai/registry/momentum-itsma/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/momentum-itsma/",
            "name": "Momentum ITSMA"
          }
        ]
      },
      {
        "@type": "PropertyValue",
        "name": "Segment",
        "value": "Information Technology / Software & Services / IT Services / Internet Services & Infrastructure"
      }
    ],
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "US",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94107",
      "streetAddress": "680 Folsom St"
    },
    "description": "Demandbase is a B2B account-based marketing and sales platform providing data, analytics, and orchestration for go-to-market teams.",
    "keywords": [
      "Adversarial Behavior Modeling",
      "Automation",
      "Data Synchronization",
      "Enterprise",
      "Industry",
      "Orchestration",
      "Segmentation",
      "Services",
      "Software",
      "Software-as-a-Service"
    ],
    "knowsAbout": [
      {
        "@id": "https://decisioninsights.ai/term/adversarial-behavior-modeling-abm/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/adversarial-behavior-modeling-abm/",
        "name": "Adversarial Behavior Modeling"
      },
      {
        "@id": "https://decisioninsights.ai/term/automation/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/automation/",
        "name": "Automation"
      },
      {
        "@id": "https://decisioninsights.ai/term/data-center/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/data-center/",
        "name": "Data Center"
      },
      {
        "@id": "https://decisioninsights.ai/term/data-synchronization/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/data-synchronization/",
        "name": "Data Synchronization"
      },
      {
        "@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
        "name": "Enterprise"
      },
      {
        "@id": "https://decisioninsights.ai/term/industry/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/industry/",
        "name": "Industry"
      },
      {
        "@id": "https://decisioninsights.ai/term/orchestration/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/orchestration/",
        "name": "Orchestration"
      },
      {
        "@id": "https://decisioninsights.ai/term/segmentation/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/segmentation/",
        "name": "Segmentation"
      },
      {
        "@id": "https://decisioninsights.ai/term/services/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/services/",
        "name": "Services"
      },
      {
        "@id": "https://decisioninsights.ai/term/software/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/software/",
        "name": "Software"
      },
      {
        "@id": "https://decisioninsights.ai/term/software-as-a-service/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/software-as-a-service/",
        "name": "Software-as-a-Service"
      }
    ],
    "legalName": "Demandbase Ltd",
    "logo": {
      "@type": "ImageObject",
      "url": "https://img.logo.dev/demandbase.com?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
    },
    "mainEntityOfPage": "https://decisioninsights.ai/registry/demandbase/",
    "name": "Demandbase",
    "sameAs": [
      "https://www.linkedin.com/company/demandbase",
      "https://x.com/demandbase",
      "https://www.facebook.com/demandbasemarketing",
      "https://www.crunchbase.com/organization/demandbase"
    ],
    "url": "https://demandbase.com"
  },
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/registry/demandbase/",
    "@type": "ProfilePage",
    "dateModified": "2026-10-05T10:17:23Z",
    "isPartOf": {
      "@id": "https://decisioninsights.ai/#website"
    },
    "mainEntity": {
      "@id": "https://decisioninsights.ai/registry/demandbase/#organization"
    },
    "sdDatePublished": "2026-10-05",
    "sdPublisher": {
      "@id": "https://decisioninsights.ai/#organization"
    },
    "url": "https://decisioninsights.ai/registry/demandbase/"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Demandbase is a B2B account-based marketing and sales platform providing data, analytics, and orchestration for go-to-market teams."
        },
        "name": "Who is Demandbase?"
      },
      {
        "@type": "Question",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Demandbase competes in: Information Technology / Software & Services / IT Services / Internet Services & Infrastructure."
        },
        "name": "What does Demandbase compete in?"
      },
      {
        "@type": "Question",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No article in the knowledge graph for Demandbase yet."
        },
        "name": "How much coverage does Demandbase have on Decision Insights?"
      }
    ]
  }
]

Is this your company? Get structured data for your own pages

Company details

Headquarters
San Francisco, CA

Third-party company data. Not maintained by Decision Insights.

Connect

Listing Status

We have a listing for Demandbase, but nothing published about it. Claim it to publish your first update. Free.

We monitor public newswires for company news, but haven't found coverage of Demandbase yet. Newswire coverage depends on what a company distributes publicly, through which distributor, and under which license, not on Demandbase itself.

Claim this listing