ConnectLife: Listing, products and coverage

Q: Who is ConnectLife?

ConnectLife is Haier Europe’s connected home platform for managing and integrating smart household appliances via cloud and mobile apps.

Q: What does ConnectLife compete in?

ConnectLife competes in: Information Technology / Software & Services / IT Services / Consumer Internet.

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Who is ConnectLife?

ConnectLife is a digital platform and service portfolio from Haier Europe that connects household appliances, user mobile apps, and cloud services for appliance monitoring, control, and data-driven services.

Connected home appliance ecosystem integrating Haier, Candy, and Hoover devices.
Mobile applications for remote monitoring, control, and program configuration of appliances (IoT / smart home).
Cloud-based data services supporting energy usage insights, maintenance alerts, and lifecycle management (data services).
APIs and connectivity services for integrating appliances with third-party smart home platforms and voice assistants (IoT integration).
Support for multiple appliance categories including washing, drying, dishwashing, cooling, cooking, and air conditioning.

More About

ConnectLife is a smart home and Internet of Things (IoT) platform from Haier Europe that links connected household appliances with mobile applications and cloud services, enabling remote control, monitoring, and data-based services for residential users and enterprise partners such as utilities, retailers, and service organizations.

The platform operates as an appliance-centric IoT stack: connected devices from Haier Group brands integrate embedded connectivity modules, which communicate with the ConnectLife cloud through standard IP-based networking, typically Wi‑Fi in residential environments. Users access appliance functions through the ConnectLife mobile app on iOS and Android, which authenticates to the cloud and exposes device telemetry, notifications, and control options via REST-style APIs and secure communication protocols such as HTTPS and Transport Layer Security (TLS).

From an enterprise and ecosystem perspective, ConnectLife functions as an application and data layer that can interface with external systems, including smart home hubs and voice assistants. The platform supports integration with widely used voice ecosystems and, in some markets, energy management or demand-response programs, allowing utilities or partner platforms to read consumption data or adjust operating schedules in line with user consent and local regulations. This positions ConnectLife in the connected home and IoT integration category, adjacent to home energy management and appliance lifecycle services.

ConnectLife covers multiple appliance domains, including laundry, dishwashing, refrigeration, cooking appliances, wine cellars, and air conditioning. For each category, the platform provides remote start and stop, program selection or customization, progress status, and notifications such as end-of-cycle alerts or filter-cleaning reminders. In certain product lines, the platform can surface fault codes and maintenance diagnostics, which support field service operations and retailer or manufacturer after-sales workflows.

Data management, analytics, and event processing occur in the ConnectLife cloud environment, where appliance telemetry is stored and processed under applicable privacy and data protection frameworks. Aggregated usage data can support product development, quality monitoring, and energy efficiency optimization initiatives within Haier Europe and its partner ecosystem. For enterprise stakeholders building on top of the platform, ConnectLife can be viewed as an IoT backend and Application Programming Interface (API) surface for connected appliances, mapped to categories such as smart home platforms, device management, and consumer IoT data services.

In an enterprise directory or marketplace taxonomy, ConnectLife aligns with Information Technology / Software & Services / Internet Software & Services, with subcategorization under consumer IoT platforms, smart home connectivity, and appliance lifecycle and service enablement.

Our description of ConnectLife. Updated February 2026.

Market segments

Information Technology / Software & Services / IT Services / Consumer Internet

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