Varsity Brands
Human View is the company as people read it. Machine View is exactly what an AI agent receives.
This is the page you're already on. The Human View toggle above shows it in full.
This is exactly what an AI agent receives. The same record, as JSON-LD, below.
Use this record in your app or agent
di get-company --website varsitybrands.comGET https://api.decisioninsights.ai/api/public/v1/companies/09f28bda-9e7a-4617-94fe-08e59453538ccurl -X POST https://mcp.decisioninsights.ai/api/mcp-public \
-H "content-type: application/json" \
-H "accept: application/json, text/event-stream" \
-d '{"id":1,"jsonrpc":"2.0","method":"tools/call","params":{"arguments":{"website":"varsitybrands.com"},"name":"di_get_company"}}'A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
{
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"@id": "https://decisioninsights.ai/registry/bain-capital/varsity-brands/#organization",
"@type": "Organization",
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Articles mentioning this entity",
"value": 1
},
{
"@type": "PropertyValue",
"name": "First covered",
"value": "2026-02-10"
},
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"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/mckinsey-company-inc/",
"name": "McKinsey \u0026 Co"
},
{
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"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/numfocus/",
"name": "NumFOCUS"
},
{
"@id": "https://decisioninsights.ai/registry/telco-pack-sa/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/telco-pack-sa/",
"name": "Telco Pack SA"
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"mainEntityOfPage": "https://decisioninsights.ai/registry/drivesec/",
"name": "Drivesec"
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{
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"mainEntityOfPage": "https://decisioninsights.ai/registry/synopsys/black-duck-software/",
"name": "Black Duck Software"
},
{
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"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/fig/",
"name": "Fig"
},
{
"@id": "https://decisioninsights.ai/registry/cybellum/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/cybellum/",
"name": "Cybellum"
},
{
"@id": "https://decisioninsights.ai/registry/fortress-information-security/#organization",
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"name": "Fortress Information Security"
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},
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"value": "Industrials / Commercial \u0026 Professional Services / Commercial Services \u0026 Supplies / Business Supplies"
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{
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"value": 1
}
],
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Dallas",
"addressRegion": "TX"
},
"description": "Varsity Brands is a U.S. company providing school spirit, team identity, and recognition products and services for educational institutions.",
"keywords": [
"Components",
"Enterprise",
"Partnership",
"Risk Management",
"Services",
"Software",
"Supply Chain"
],
"knowsAbout": [
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"name": "Components"
},
{
"@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
"name": "Enterprise"
},
{
"@id": "https://decisioninsights.ai/term/partnership/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/partnership/",
"name": "Partnership"
},
{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/risk-management/",
"name": "Risk Management"
},
{
"@id": "https://decisioninsights.ai/term/services/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/services/",
"name": "Services"
},
{
"@id": "https://decisioninsights.ai/term/software/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/software/",
"name": "Software"
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{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/supply-chain/",
"name": "Supply Chain"
}
],
"legalName": "Varsity Brands, Inc.",
"logo": {
"@type": "ImageObject",
"url": "https://img.logo.dev/varsitybrands.com?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
},
"mainEntityOfPage": "https://decisioninsights.ai/registry/bain-capital/varsity-brands/",
"name": "Varsity Brands",
"parentOrganization": {
"@id": "https://decisioninsights.ai/registry/bain-capital/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/bain-capital/",
"name": "Bain Capital"
},
"sameAs": [
"https://www.linkedin.com/company/varsitybrands",
"https://x.com/varsitybrands",
"https://www.facebook.com/varsitybrands",
"https://www.crunchbase.com/organization/varsity-brands"
],
"subjectOf": [
{
"@id": "https://decisioninsights.ai/varsity-brands-appoints-satish-mehta-as-chief-technology-and-product-officer/#blogposting",
"@type": "NewsArticle",
"headline": "Varsity Brands appoints Satish Mehta as chief technology and product officer",
"isBasedOn": {
"@type": "CreativeWork",
"sourceOrganization": {
"@type": "Organization",
"name": "Cision"
},
"url": "https://www.prnewswire.com/news-releases/varsity-brands-appoints-satish-mehta-as-chief-technology-and-product-officer-302684003.html"
},
"url": "https://decisioninsights.ai/varsity-brands-appoints-satish-mehta-as-chief-technology-and-product-officer/"
}
],
"url": "http://varsitybrands.com"
}
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/#website",
"@type": "WebSite",
"name": "Decision Insights",
"potentialAction": {
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
}
},
"publisher": {
"@id": "https://decisioninsights.ai/#organization"
},
"url": "https://decisioninsights.ai"
}
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "[email protected]"
},
"description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
"logo": {
"@type": "ImageObject",
"url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
},
"name": "Decision Insights",
"parentOrganization": {
"@type": "Organization",
"name": "Wiretap Labs",
"sameAs": [
"https://www.linkedin.com/company/wiretap-labs",
"https://www.crunchbase.com/organization/wiretap-labs"
],
"url": "https://wiretaplabs.com"
},
"publishingPrinciples": "https://decisioninsights.ai/standards/",
"sameAs": [
"https://www.linkedin.com/company/decisioninsights"
],
"url": "https://decisioninsights.ai"
}
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://decisioninsights.ai",
"name": "Decision Insights",
"position": 1
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/registry/",
"name": "Registry",
"position": 2
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/registry/bain-capital/",
"name": "Bain Capital",
"position": 3
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/registry/bain-capital/varsity-brands/",
"name": "Varsity Brands",
"position": 4
}
]
}
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/registry/bain-capital/varsity-brands/",
"@type": "ProfilePage",
"dateModified": "2026-10-21T10:18:49Z",
"isPartOf": {
"@id": "https://decisioninsights.ai/#website"
},
"mainEntity": {
"@id": "https://decisioninsights.ai/registry/bain-capital/varsity-brands/#organization"
},
"sdDatePublished": "2026-10-21",
"sdPublisher": {
"@id": "https://decisioninsights.ai/#organization"
},
"url": "https://decisioninsights.ai/registry/bain-capital/varsity-brands/"
}
Verified identity
Their site says "follow us on LinkedIn." It doesn't say which LinkedIn page is verifiably this company, so an agent has to guess. We resolve it.
Graph
Their site lists their own press releases. A newswire only carries those same releases. Neither shows the articles written about them elsewhere. We track and link every one.
Corporate structure
No company reliably self-reports its own parent or subsidiaries. We track and verify it.
Records on file
A wire feed doesn't tell you whether a fact came from the company's own press release or an independent reporter. We classify every source.
Topic graph
A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.
Counted facts
Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.
Industry classification
No company publishes a structured, queryable industry classification on its own site -- we track and verify it.
The person who sent this agent gets an answer they can act on
Somebody dispatched this agent to evaluate Varsity Brands for a real decision: a shortlist, a vendor comparison, a purchase. "Varsity Brands makes X" isn't something they can act on; they need to know the claim is real and where it came from. Follow one enriched link from Act 2 and see what the agent can actually hand back to them:
- The record Organization Varsity Brands https://decisioninsights.ai/registry/bain-capital/varsity-brands/
- One of its 1 linked records NewsArticle Varsity Brands appoints Satish Mehta as chief technology and product officer https://decisioninsights.ai/varsity-brands-appoints-satish-mehta-as-chief-technology-and-product-officer/
- The primary source CreativeWork prnewswire.com https://www.prnewswire.com/news-releases/varsity-brands-appoints-satish-mehta-as-chief-technology-and-product-officer-302684003.html
Our summary is written by Decision Insights Record. The source keeps its own byline. Both are in the JSON.