OneTrust Named a Leader in Snowflake’s Modern Marketing Data Stack 2026

OneTrust received recognition from Snowflake in “The Modern Marketing Data Stack 2026: Governing the Agentic Enterprise,” where OneTrust was named a Leader in the Privacy and Consent category. The company tied the recognition to its privacy and consent offerings and the integration work described in the announcement.

Snowflake’s report, now in its fifth year, addressed a shift in marketing operations from fragmented tools toward AI-driven, agentic systems built on governed data foundations. The edition said it drew on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories and referenced requirements including privacy and trust.

OneTrust said it provides privacy, consent, and governance capabilities that support using customer data responsibly at scale. The announcement stated that OneTrust powers around two billion consent transactions a day and that its approach captures consent across digital touchpoints and applies those choices wherever customer data is used, with references to compliance and responsible AI adoption.

OneTrust Consent Management Snowflake Native App was described as aligning customer consent policies with native data security controls in the Snowflake AI Data Cloud, to enable work with permissioned data that reflects real-time consumer preferences. The announcement also said the integration extended to Snowflake Data Clean Rooms by applying OneTrust consent signals to data to make consent enforceable across queries, analytics, and activation use cases.

“Governance is not separate from — or slowing down — innovation. It is what makes scalable, reliable and accountable AI-driven action possible.” - The Modern Marketing Data Stack, 5th Edition, Snowflake. “It is what helps companies understand whether AI can be trusted to scale throughout the business and deliver value. OneTrust’s recognition as a Privacy and Consent Leader highlights how marketing teams view governance as essential to innovating with AI.” said Ojas Rege, SVP of Emerging Products and Technologies at OneTrust. “Together, OneTrust and Snowflake help enterprises turn trusted data into stronger customer experiences, more effective engagement, and durable business impact.” said Denise Persson, Chief Marketing Officer at Snowflake.

Provided by Globe Newswire on behalf of OneTrust. Click to read original content.