ITG appoints Ian Hudson as Chief Production Officer to lead global content strategy

Inspired Thinking Group (ITG) has appointed Ian Hudson as its new Chief Production Officer. Hudson will oversee content creation across ITG’s global operations and Capture Studios. His role is expected to enhance the quality and consistency of content delivered to clients, including Microsoft, Walgreens, KFC, Heineken, Samsung, and PUMA. Prior to joining ITG, Hudson served as Head of Operations EMEA at Tag for five years. He has significant experience in the industry, having been part of the founding team at Hogarth Worldwide, where he held various roles over an 11-year tenure. As Chief Production Officer, Hudson will manage ITG’s content teams on a global scale, which includes offshore operations in South America and Asia. He is expected to leverage ITG’s capabilities, including Virtual Production and automated shoots, at its Capture Studios to produce tailored content for various channels. ITG’s CEO, Andrew Swinand, noted the importance of delivering personalized content to meet client needs. He highlighted Hudson’s expertise in ensuring that delivered content maximizes customer engagement. Hudson stated that while many discussions in the industry focus on quantity, ITG prioritizes the quality of content creation that effectively connects brands with their customers. He expressed enthusiasm about joining a company with growth potential in the content space.