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Startups

Human View is the term as people read it. Machine View is exactly what an AI agent receives.

This is the page you're already on. The Human View toggle above shows it in full.

This is exactly what an AI agent receives. The same record, as JSON-LD, below.

Use this record in your app or agent

CLI
di get-glossary --slug startup
REST
GET https://api.decisioninsights.ai/api/public/v1/glossary/a3c52d65-c614-44b2-854d-db6d42b05251
Test via MCP
curl -X POST https://mcp.decisioninsights.ai/api/mcp-public \
  -H "content-type: application/json" \
  -H "accept: application/json, text/event-stream" \
  -d '{"id":1,"jsonrpc":"2.0","method":"tools/call","params":{"arguments":{"slug":"startup"},"name":"di_get_term"}}'

The CLI command and the REST call for this record need a free account: run di login, or send your OAuth token. Over MCP it is free with none.

A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

DefinedTerm
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/term/startup/page/2/#definedterm",
  "@type": "DefinedTerm",
  "description": "Startups are newly created, independent business entities that test and develop scalable business models under uncertainty. They matter in enterprise contexts because they introduce new technical capabilities, data sources, and delivery models that require structured evaluation, integration, and risk management.",
  "inDefinedTermSet": {
    "@id": "https://decisioninsights.ai/term/#termset",
    "@type": "DefinedTermSet",
    "url": "https://decisioninsights.ai/term/"
  },
  "name": "Startups",
  "subjectOf": [
    {
      "@id": "https://decisioninsights.ai/cyble-recognized-by-gartner-in-emerging-tech-techscape-for-detection-and-response-startups-report/#blogposting",
      "@type": "BlogPosting",
      "headline": "Cyble recognized by Gartner in Emerging Tech: Techscape for Detection and Response Startups Report",
      "url": "https://decisioninsights.ai/cyble-recognized-by-gartner-in-emerging-tech-techscape-for-detection-and-response-startups-report/"
    }
  ],
  "url": "https://decisioninsights.ai/term/startup/page/2/"
}
WebSite
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#website",
  "@type": "WebSite",
  "name": "Decision Insights",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
    }
  },
  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai"
}
Organization
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#organization",
  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
  "legalName": "Wiretap Labs, LLC",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
  },
  "name": "Decision Insights",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Wiretap Labs",
    "sameAs": [
      "https://www.linkedin.com/company/wiretap-labs",
      "https://www.crunchbase.com/organization/wiretap-labs"
    ],
    "url": "https://wiretaplabs.com"
  },
  "publishingPrinciples": "https://decisioninsights.ai/standards/",
  "sameAs": [
    "https://www.linkedin.com/company/decisioninsights"
  ],
  "url": "https://decisioninsights.ai"
}
BreadcrumbList
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai",
      "name": "Decision Insights",
      "position": 1
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/term/",
      "name": "Glossary",
      "position": 2
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/term/startup/page/2/",
      "name": "Startups",
      "position": 3
    }
  ]
}
CollectionPage
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/term/startup/page/2/",
  "@type": "CollectionPage",
  "dateModified": "2026-08-24T02:32:24Z",
  "description": "Startups are newly created, independent business entities that test and develop scalable business models under uncertainty. They matter in enterprise contexts because they introduce new technical capabilities, data sources, and delivery models that require structured evaluation, integration, and risk management.",
  "isPartOf": {
    "@id": "https://decisioninsights.ai/#website"
  },
  "mainEntity": {
    "@id": "https://decisioninsights.ai/term/startup/page/2/#definedterm"
  },
  "name": "Startups",
  "sdDatePublished": "2026-08-24",
  "sdPublisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai/term/startup/page/2/"
}
What we add

Graph

A glossary entry defines a term and stops there. It doesn't show where the term is actually being used or written about. We track and link every article that covers it.

BlogPosting Cyble recognized by Gartner in Emerging Tech: Techscape for Detection and Response Startups Report