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Personally Identifiable Information (PII)

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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

WebSite
{
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  "name": "Decision Insights",
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  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
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  "url": "https://decisioninsights.ai"
}
Organization
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  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
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  "name": "Decision Insights",
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    "sameAs": [
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      "https://www.crunchbase.com/organization/wiretap-labs"
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    "url": "https://wiretaplabs.com"
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  "publishingPrinciples": "https://decisioninsights.ai/standards/",
  "sameAs": [
    "https://www.linkedin.com/company/decisioninsights"
  ],
  "url": "https://decisioninsights.ai"
}
BreadcrumbList
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      "name": "Decision Insights",
      "position": 1
    },
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      "name": "Glossary",
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      "@type": "ListItem",
      "item": "https://decisioninsights.ai/term/personally-identifiable-information-pii/page/2/",
      "name": "Personally Identifiable Information",
      "position": 3
    }
  ]
}
DefinedTerm
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  "@type": "DefinedTerm",
  "description": "Personally identifiable information (PII) is data that directly or indirectly identifies an individual and is governed by privacy laws and security standards. It matters in enterprises because it requires specific controls for collection, processing, protection, sharing, retention, and deletion.",
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    "url": "https://decisioninsights.ai/term/"
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  "name": "Personally Identifiable Information",
  "subjectOf": [
    {
      "@id": "https://decisioninsights.ai/360-privacy-and-hetherington-group-form-strategic-partnership/#blogposting",
      "@type": "NewsArticle",
      "headline": "360 Privacy and Hetherington Group form strategic partnership",
      "isBasedOn": {
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        "url": "https://www.globenewswire.com/news-release/2025/06/02/3091919/0/en/360-Privacy-and-The-Hetherington-Group-Announce-Strategic-Partnership.html"
      },
      "url": "https://decisioninsights.ai/360-privacy-and-hetherington-group-form-strategic-partnership/"
    },
    {
      "@id": "https://decisioninsights.ai/concentric-ai-awarded-patent-for-managing-sensitive-data-with-ai/#blogposting",
      "@type": "BlogPosting",
      "headline": "Concentric AI awarded patent for managing sensitive data with AI",
      "url": "https://decisioninsights.ai/concentric-ai-awarded-patent-for-managing-sensitive-data-with-ai/"
    }
  ],
  "termCode": "PII",
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}
CollectionPage
{
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  "@type": "CollectionPage",
  "dateModified": "2026-08-24T15:56:23Z",
  "description": "Personally identifiable information (PII) is data that directly or indirectly identifies an individual and is governed by privacy laws and security standards. It matters in enterprises because it requires specific controls for collection, processing, protection, sharing, retention, and deletion.",
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  "name": "Personally Identifiable Information",
  "sdDatePublished": "2026-08-24",
  "sdPublisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai/term/personally-identifiable-information-pii/page/2/"
}
What we add

Graph

A glossary entry defines a term and stops there. It doesn't show where the term is actually being used or written about. We track and link every article that covers it.

NewsArticle 360 Privacy and Hetherington Group form strategic partnership BlogPosting Concentric AI awarded patent for managing sensitive data with AI

The person who sent this agent gets an answer they can act on

Somebody dispatched this agent to evaluate Personally Identifiable Information for a real decision: a shortlist, a vendor comparison, a purchase. "Personally Identifiable Information makes X" isn't something they can act on; they need to know the claim is real and where it came from. Follow one enriched link from Act 2 and see what the agent can actually hand back to them:

  1. The record DefinedTerm Personally Identifiable Information
  2. One of its 2 linked records NewsArticle 360 Privacy and Hetherington Group form strategic partnership https://decisioninsights.ai/360-privacy-and-hetherington-group-form-strategic-partnership/
  3. The primary source CreativeWork globenewswire.com https://www.globenewswire.com/news-release/2025/06/02/3091919/0/en/360-Privacy-and-The-Hetherington-Group-Announce-Strategic-Partnership.html

Our summary is written by Decision Insights Record. The source keeps its own byline. Both are in the JSON.