Zella Tech
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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
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Topic graph
A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.
Counted facts
Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.
Industry classification
No company publishes a structured, queryable industry classification on its own site -- we track and verify it.