Skip to main content

USP

Unclaimed
Human View Machine View

Human View is the company as people read it. Machine View is the same record as agents receive it.

This is the page you're already on — the Human View toggle above shows it in full.

A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

WebSite 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#website",
  "@type": "WebSite",
  "name": "Decision Insights",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
    }
  },
  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai"
}
Organization 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#organization",
  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
  },
  "name": "Decision Insights",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Wiretap Labs",
    "sameAs": [
      "https://www.linkedin.com/company/wiretap-labs",
      "https://www.crunchbase.com/organization/wiretap-labs"
    ],
    "url": "https://wiretaplabs.com"
  },
  "publishingPrinciples": "https://decisioninsights.ai/standards/",
  "sameAs": [
    "https://www.linkedin.com/company/decisioninsights"
  ],
  "url": "https://decisioninsights.ai"
}
BreadcrumbList 
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai",
      "name": "Decision Insights",
      "position": 1
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/registry/",
      "name": "Registry",
      "position": 2
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/registry/usp/",
      "name": "USP",
      "position": 3
    }
  ]
}
Organization 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/registry/usp/#organization",
  "@type": "Organization",
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Segment",
      "value": "Consumer Discretionary / Consumer Services / Diversified Consumer Services / Education Services"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "BR",
    "addressLocality": "São Paulo",
    "addressRegion": "SP"
  },
  "description": "Universidade de São Paulo (USP) is a Brazilian public research university offering multi-disciplinary education and research services.",
  "keywords": [
    "Authentication",
    "Data Infrastructure",
    "Enterprise",
    "High performance computing",
    "Identity Access Management",
    "Metadata",
    "Public Sector",
    "Regulations",
    "Services",
    "Standards",
    "Update Synchronization Protocol",
    "Wireless"
  ],
  "knowsAbout": [
    {
      "@id": "https://decisioninsights.ai/term/authentication/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/authentication/",
      "name": "Authentication"
    },
    {
      "@id": "https://decisioninsights.ai/term/data-infrastructure/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/data-infrastructure/",
      "name": "Data Infrastructure"
    },
    {
      "@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
      "name": "Enterprise"
    },
    {
      "@id": "https://decisioninsights.ai/term/high-performance-computing-hpc/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/high-performance-computing-hpc/",
      "name": "High performance computing"
    },
    {
      "@id": "https://decisioninsights.ai/term/identity-access-management/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/identity-access-management/",
      "name": "Identity Access Management"
    },
    {
      "@id": "https://decisioninsights.ai/term/metadata/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/metadata/",
      "name": "Metadata"
    },
    {
      "@id": "https://decisioninsights.ai/term/networking/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/networking/",
      "name": "Networking"
    },
    {
      "@id": "https://decisioninsights.ai/term/public-sector/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/public-sector/",
      "name": "Public Sector"
    },
    {
      "@id": "https://decisioninsights.ai/term/regulations/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/regulations/",
      "name": "Regulations"
    },
    {
      "@id": "https://decisioninsights.ai/term/services/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/services/",
      "name": "Services"
    },
    {
      "@id": "https://decisioninsights.ai/term/standards/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/standards/",
      "name": "Standards"
    },
    {
      "@id": "https://decisioninsights.ai/term/wireless/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/wireless/",
      "name": "Wireless"
    }
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://img.logo.dev/usp.br?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
  },
  "mainEntityOfPage": "https://decisioninsights.ai/registry/usp/",
  "name": "USP",
  "sameAs": [
    "https://www.linkedin.com/company/universidade-de-s-o-paulo",
    "https://x.com/usponline",
    "https://www.facebook.com/usponline",
    "https://www.crunchbase.com/organization/university-of-s-o-paulo"
  ],
  "url": "https://usp.br"
}
ProfilePage 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/registry/usp/",
  "@type": "ProfilePage",
  "dateModified": "2026-09-29T02:39:49Z",
  "isPartOf": {
    "@id": "https://decisioninsights.ai/#website"
  },
  "mainEntity": {
    "@id": "https://decisioninsights.ai/registry/usp/#organization"
  },
  "sdDatePublished": "2026-09-29",
  "sdPublisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai/registry/usp/"
}
What we add

Verified identity

Their site says "follow us on LinkedIn." It doesn't say which LinkedIn page is verifiably this company, so an agent has to guess. We resolve it.

linkedin.com https://www.linkedin.com/company/universidade-de-s-o-paulo x.com https://x.com/usponline facebook.com https://www.facebook.com/usponline crunchbase.com https://www.crunchbase.com/organization/university-of-s-o-paulo

Topic graph

A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.

Authentication https://decisioninsights.ai/term/authentication/ Data Infrastructure https://decisioninsights.ai/term/data-infrastructure/ Enterprise https://decisioninsights.ai/term/enterprise/ and 9 more

Industry classification

No company publishes a structured, queryable industry classification on its own site -- we track and verify it.

Segment Consumer Discretionary / Consumer Services / Diversified Consumer Services / Education Services