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True North Advisors

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Human View Machine View

Human View is the company as people read it. Machine View is exactly what an AI agent receives.

This is the page you're already on. The Human View toggle above shows it in full.

This is exactly what an AI agent receives. The same record, as JSON-LD, below.

Use this record in your app or agent

CLI 
di get-company --uuid 9a1cf26b-0fa3-444d-8ca6-bd7956bd81db
REST 
GET https://api.decisioninsights.ai/api/public/v1/companies/9a1cf26b-0fa3-444d-8ca6-bd7956bd81db
Test via MCP 
curl -X POST https://mcp.decisioninsights.ai/api/mcp-public \
  -H "content-type: application/json" \
  -H "accept: application/json, text/event-stream" \
  -d '{"id":1,"jsonrpc":"2.0","method":"tools/call","params":{"arguments":{"uuid":"9a1cf26b-0fa3-444d-8ca6-bd7956bd81db"},"name":"di_get_company"}}'

Connect your agent over MCP REST API and CLI docs

A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

Organization 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/registry/true-north-advisors/#organization",
  "@type": "Organization",
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Related organizations",
      "propertyID": "https://decisioninsights.ai/ns#relatedOrganizations",
      "value": [
        {
          "@id": "https://decisioninsights.ai/registry/adlittle-us/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/adlittle-us/",
          "name": "Arthur D. Little"
        },
        {
          "@id": "https://decisioninsights.ai/registry/omegabg/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/omegabg/",
          "name": "Omega BG"
        },
        {
          "@id": "https://decisioninsights.ai/registry/amti-intelig-ncia-em-ti/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/amti-intelig-ncia-em-ti/",
          "name": "AMTI - Inteligência em TI"
        },
        {
          "@id": "https://decisioninsights.ai/registry/broadcom/vmware/arkin/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/broadcom/vmware/arkin/",
          "name": "Arkin"
        },
        {
          "@id": "https://decisioninsights.ai/registry/mckinsey-company-inc/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/mckinsey-company-inc/",
          "name": "McKinsey \u0026 Co"
        },
        {
          "@id": "https://decisioninsights.ai/registry/rbsomerville/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/rbsomerville/",
          "name": "R.B. Somerville"
        }
      ]
    },
    {
      "@type": "PropertyValue",
      "name": "Segment",
      "value": "Industrials / Commercial \u0026 Professional Services / Professional Services / Consulting"
    }
  ],
  "description": "True North Advisors is an advisory services firm providing strategic, operational, and technology consulting to enterprise clients.",
  "keywords": [
    "Change Management",
    "Cloud",
    "Data",
    "Enterprise",
    "Enterprise Architecture",
    "Industry",
    "Investment",
    "IT Governance",
    "Leadership",
    "Risk Management",
    "Services"
  ],
  "knowsAbout": [
    {
      "@id": "https://decisioninsights.ai/term/change-management/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/change-management/",
      "name": "Change Management"
    },
    {
      "@id": "https://decisioninsights.ai/term/cloud/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/cloud/",
      "name": "Cloud"
    },
    {
      "@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
      "name": "Enterprise"
    },
    {
      "@id": "https://decisioninsights.ai/term/enterprise-architecture/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/enterprise-architecture/",
      "name": "Enterprise Architecture"
    },
    {
      "@id": "https://decisioninsights.ai/term/industry/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/industry/",
      "name": "Industry"
    },
    {
      "@id": "https://decisioninsights.ai/term/funding/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/funding/",
      "name": "Investment"
    },
    {
      "@id": "https://decisioninsights.ai/term/it-governance/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/it-governance/",
      "name": "IT Governance"
    },
    {
      "@id": "https://decisioninsights.ai/term/leadership/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/leadership/",
      "name": "Leadership"
    },
    {
      "@id": "https://decisioninsights.ai/term/risk-management/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/risk-management/",
      "name": "Risk Management"
    },
    {
      "@id": "https://decisioninsights.ai/term/services/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/services/",
      "name": "Services"
    }
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://img.logo.dev/truenorthadvisors.com?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
  },
  "mainEntityOfPage": "https://decisioninsights.ai/registry/true-north-advisors/",
  "name": "True North Advisors"
}
WebSite 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#website",
  "@type": "WebSite",
  "name": "Decision Insights",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
    }
  },
  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai"
}
Organization 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#organization",
  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
  },
  "name": "Decision Insights",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Wiretap Labs",
    "sameAs": [
      "https://www.linkedin.com/company/wiretap-labs",
      "https://www.crunchbase.com/organization/wiretap-labs"
    ],
    "url": "https://wiretaplabs.com"
  },
  "publishingPrinciples": "https://decisioninsights.ai/standards/",
  "sameAs": [
    "https://www.linkedin.com/company/decisioninsights"
  ],
  "url": "https://decisioninsights.ai"
}
BreadcrumbList 
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai",
      "name": "Decision Insights",
      "position": 1
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/registry/",
      "name": "Registry",
      "position": 2
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/registry/true-north-advisors/",
      "name": "True North Advisors",
      "position": 3
    }
  ]
}
ProfilePage 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/registry/true-north-advisors/",
  "@type": "ProfilePage",
  "dateModified": "2026-10-24T10:20:49Z",
  "isPartOf": {
    "@id": "https://decisioninsights.ai/#website"
  },
  "mainEntity": {
    "@id": "https://decisioninsights.ai/registry/true-north-advisors/#organization"
  },
  "sdDatePublished": "2026-10-24",
  "sdPublisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai/registry/true-north-advisors/"
}
What we add

Topic graph

A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.

Change Management https://decisioninsights.ai/term/change-management/ Cloud https://decisioninsights.ai/term/cloud/ Enterprise https://decisioninsights.ai/term/enterprise/ and 7 more

Counted facts

Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.

Related organizations Arthur D. Little, Omega BG, AMTI - Inteligência em TI, Arkin, McKinsey & Co, R.B. Somerville

Industry classification

No company publishes a structured, queryable industry classification on its own site -- we track and verify it.

Segment Industrials / Commercial & Professional Services / Professional Services / Consulting