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Supermedia

Supermedia is an advertising and directory publishing organization offering local business listing and digital marketing services.

  • 5 topics
  • Updated Oct 28, 2026

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Who is Supermedia?

Supermedia is a private organization in the media and advertising sector that provides directory publishing, local business listings, and digital marketing services to businesses seeking local customer reach.

  • Print and digital business directory publishing
  • Local search listings and online business profiles
  • Digital advertising and lead generation for small and mid-sized businesses
  • Campaign reporting and marketing performance analytics
  • Advertising sales and customer account management
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More About Supermedia

Supermedia's offerings are positioned for commercial buyers in local advertising, where organizations use directory platforms and digital listings to connect with consumers searching for nearby products and services. These offerings are typically sold through advertising sales teams and account management structures that tailor placements to industry verticals and geographic markets.

Technically, directory publishing has moved from print production workflows toward data-driven digital distribution. Listing data is commonly managed in centralized databases and syndicated to search engines, mapping services, voice assistants, and third-party directories through structured data feeds and application programming interfaces. Campaign tracking often relies on call tracking, web analytics, and unique identifiers to measure lead volume and attribution.

Comparisons to similar solution categories are appropriate here. Supermedia operates in the same solution category as local search and listings management platforms and traditional yellow pages advertising. Unlike general-purpose digital advertising networks, directory-focused offerings emphasize local intent, business verification, and consistent citation data across channels.

The business significance lies in local visibility. For businesses, accurate and consistently syndicated listing information affects discoverability in local search results and map placements. For advertising organizations, the value depends on audience reach, data accuracy, and measurable customer response.

Supermedia's directory positioning ties to the local advertising and digital listings solution area, covering print directories, online business profiles, and performance-based digital marketing. Prospective buyers should verify current product availability and service scope directly with the organization, since the company's brand and operating structure have changed over time.

Our description of Supermedia. Updated October 2026.

Topics

Similar companies

Ordered by the topics they cover in common with Supermedia.

Market segments

  • Consumer Discretionary / Media / Advertising

Structured data (JSON-LD)

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