Start.ca
Human View is the company as people read it. Machine View is the same record as agents receive it.
This is the page you're already on — the Human View toggle above shows it in full.
A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
The record
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
WebSite
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/#website",
"@type": "WebSite",
"name": "Decision Insights",
"potentialAction": {
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"urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
}
},
"publisher": {
"@id": "https://decisioninsights.ai/#organization"
},
"url": "https://decisioninsights.ai"
}
Organization
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "[email protected]"
},
"description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
"logo": {
"@type": "ImageObject",
"url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
},
"name": "Decision Insights",
"parentOrganization": {
"@type": "Organization",
"name": "Wiretap Labs",
"sameAs": [
"https://www.linkedin.com/company/wiretap-labs",
"https://www.crunchbase.com/organization/wiretap-labs"
],
"url": "https://wiretaplabs.com"
},
"publishingPrinciples": "https://decisioninsights.ai/standards/",
"sameAs": [
"https://www.linkedin.com/company/decisioninsights"
],
"url": "https://decisioninsights.ai"
}
BreadcrumbList
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://decisioninsights.ai",
"name": "Decision Insights",
"position": 1
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/registry/",
"name": "Registry",
"position": 2
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/registry/start-ca/",
"name": "Start.ca",
"position": 3
}
]
}
Organization
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/registry/start-ca/#organization",
"@type": "Organization",
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Related organizations",
"propertyID": "https://decisioninsights.ai/ns#relatedOrganizations",
"value": [
{
"@id": "https://decisioninsights.ai/registry/speedplus-isp/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/speedplus-isp/",
"name": "SpeedPlus ISP"
},
{
"@id": "https://decisioninsights.ai/registry/blaze-wi-fi/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/blaze-wi-fi/",
"name": "Blaze Wi-Fi"
},
{
"@id": "https://decisioninsights.ai/registry/giga-network/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/giga-network/",
"name": "Giga Network"
},
{
"@id": "https://decisioninsights.ai/registry/be-broadband/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/be-broadband/",
"name": "Be Broadband"
},
{
"@id": "https://decisioninsights.ai/registry/nexen-broadband/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/nexen-broadband/",
"name": "Nexen Broadband"
},
{
"@id": "https://decisioninsights.ai/registry/kds-internet/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/kds-internet/",
"name": "KDS Internet"
}
]
},
{
"@type": "PropertyValue",
"name": "Segment",
"value": "Information Technology / Technology Hardware \u0026 Equipment / Communications Equipment / Computer Networking"
}
],
"address": {
"@type": "PostalAddress",
"addressCountry": "CA",
"addressLocality": "London",
"addressRegion": "ON",
"postalCode": "N6A 1A9",
"streetAddress": "148 York Street"
},
"description": "Start.ca is a Canadian internet service provider delivering residential and business connectivity and voice services.",
"keywords": [
"802.11",
"Application",
"Backup",
"Bandwidth",
"Broadband",
"Cloud",
"Connectivity",
"Customer Premises Equipment",
"Enterprise",
"Firewall",
"Fixed Broadband",
"gateway",
"Internet",
"Internet Protocol",
"Internet Service Providers",
"Latency",
"Network Address Translation",
"on-premises",
"Protocol",
"Quality of Service",
"Remote Work",
"Router",
"Satellite",
"Segmentation",
"Services",
"Software-as-a-Service",
"Software-Defined Wide Area Network",
"Standards",
"Throughput",
"Virtual Private Network",
"Voice Over Internet Protocol",
"Wide Area Network",
"Wireless",
"Workforce"
],
"knowsAbout": [
{
"@id": "https://decisioninsights.ai/term/802.11/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/802.11/",
"name": "802.11"
},
{
"@id": "https://decisioninsights.ai/term/application/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/application/",
"name": "Application"
},
{
"@id": "https://decisioninsights.ai/term/backup/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/backup/",
"name": "Backup"
},
{
"@id": "https://decisioninsights.ai/term/bandwidth/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/bandwidth/",
"name": "Bandwidth"
},
{
"@id": "https://decisioninsights.ai/term/broadband/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/broadband/",
"name": "Broadband"
},
{
"@id": "https://decisioninsights.ai/term/cloud/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/cloud/",
"name": "Cloud"
},
{
"@id": "https://decisioninsights.ai/term/connectivity/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/connectivity/",
"name": "Connectivity"
},
{
"@id": "https://decisioninsights.ai/term/customer-premises-equipment-cpe/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/customer-premises-equipment-cpe/",
"name": "Customer Premises Equipment"
},
{
"@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
"name": "Enterprise"
},
{
"@id": "https://decisioninsights.ai/term/firewall/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/firewall/",
"name": "Firewall"
},
{
"@id": "https://decisioninsights.ai/term/fixed-broadband/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/fixed-broadband/",
"name": "Fixed Broadband"
},
{
"@id": "https://decisioninsights.ai/term/gateway/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/gateway/",
"name": "gateway"
},
{
"@id": "https://decisioninsights.ai/term/internet/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/internet/",
"name": "Internet"
},
{
"@id": "https://decisioninsights.ai/term/internet-protocol/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/internet-protocol/",
"name": "Internet Protocol"
},
{
"@id": "https://decisioninsights.ai/term/internet-service-providers-isp/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/internet-service-providers-isp/",
"name": "Internet Service Providers"
},
{
"@id": "https://decisioninsights.ai/term/latency/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/latency/",
"name": "Latency"
},
{
"@id": "https://decisioninsights.ai/term/network-address-translation/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/network-address-translation/",
"name": "Network Address Translation"
},
{
"@id": "https://decisioninsights.ai/term/network-operator/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/network-operator/",
"name": "Network Operator"
},
{
"@id": "https://decisioninsights.ai/term/on-premises-on-prem/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/on-premises-on-prem/",
"name": "on-premises"
},
{
"@id": "https://decisioninsights.ai/term/protocol/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/protocol/",
"name": "Protocol"
},
{
"@id": "https://decisioninsights.ai/term/quality-of-service/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/quality-of-service/",
"name": "Quality of Service"
},
{
"@id": "https://decisioninsights.ai/term/remote-workforce/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/remote-workforce/",
"name": "Remote Work"
},
{
"@id": "https://decisioninsights.ai/term/router/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/router/",
"name": "Router"
},
{
"@id": "https://decisioninsights.ai/term/satellite/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/satellite/",
"name": "Satellite"
},
{
"@id": "https://decisioninsights.ai/term/segmentation/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/segmentation/",
"name": "Segmentation"
},
{
"@id": "https://decisioninsights.ai/term/services/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/services/",
"name": "Services"
},
{
"@id": "https://decisioninsights.ai/term/software-as-a-service/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/software-as-a-service/",
"name": "Software-as-a-Service"
},
{
"@id": "https://decisioninsights.ai/term/sd-wan/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/sd-wan/",
"name": "Software-Defined Wide Area Network"
},
{
"@id": "https://decisioninsights.ai/term/standards/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/standards/",
"name": "Standards"
},
{
"@id": "https://decisioninsights.ai/term/throughput/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/throughput/",
"name": "Throughput"
},
{
"@id": "https://decisioninsights.ai/term/virtual-private-network-vpn/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/virtual-private-network-vpn/",
"name": "Virtual Private Network"
},
{
"@id": "https://decisioninsights.ai/term/voice-over-internet-protocol/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/voice-over-internet-protocol/",
"name": "Voice Over Internet Protocol"
},
{
"@id": "https://decisioninsights.ai/term/wide-area-network/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/wide-area-network/",
"name": "Wide Area Network"
},
{
"@id": "https://decisioninsights.ai/term/wireless/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/wireless/",
"name": "Wireless"
},
{
"@id": "https://decisioninsights.ai/term/workforce/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/workforce/",
"name": "Workforce"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://img.logo.dev/start.ca?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
},
"mainEntityOfPage": "https://decisioninsights.ai/registry/start-ca/",
"name": "Start.ca",
"sameAs": [
"https://www.linkedin.com/company/start-ca",
"https://x.com/startca",
"https://www.facebook.com/start.communications"
],
"url": "https://start.ca"
}
ProfilePage
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/registry/start-ca/",
"@type": "ProfilePage",
"dateModified": "2026-10-05T10:17:48Z",
"isPartOf": {
"@id": "https://decisioninsights.ai/#website"
},
"mainEntity": {
"@id": "https://decisioninsights.ai/registry/start-ca/#organization"
},
"sdDatePublished": "2026-10-05",
"sdPublisher": {
"@id": "https://decisioninsights.ai/#organization"
},
"url": "https://decisioninsights.ai/registry/start-ca/"
}
What we add
Verified identity
Their site says "follow us on LinkedIn." It doesn't say which LinkedIn page is verifiably this company, so an agent has to guess. We resolve it.
linkedin.com https://www.linkedin.com/company/start-ca
x.com https://x.com/startca
facebook.com https://www.facebook.com/start.communications
Topic graph
A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.
802.11 https://decisioninsights.ai/term/802.11/
Application https://decisioninsights.ai/term/application/
Backup https://decisioninsights.ai/term/backup/
and 32 more
Counted facts
Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.
Related organizations SpeedPlus ISP, Blaze Wi-Fi, Giga Network, Be Broadband, Nexen Broadband, KDS Internet
Industry classification
No company publishes a structured, queryable industry classification on its own site -- we track and verify it.
Segment Information Technology / Technology Hardware & Equipment / Communications Equipment / Computer Networking