Who is Redirect?
Redirect is an organization that provides web traffic routing and domain redirection capabilities delivered as internet infrastructure services.
- Domain and URL redirection management
- Web traffic routing and DNS-based request handling
- Hosting and edge delivery support for web properties
- Infrastructure automation for enterprise web estates
- Integration with existing DNS and content delivery platforms
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More About Redirect
Organizations use redirection services to forward requests from one domain, hostname, or URL path to another destination while preserving the user experience. In enterprise environments, this capability supports domain consolidation, site migrations, rebranding, and the retirement of legacy web addresses without breaking inbound links or search visibility. Redirection is typically handled at the DNS, HTTP, or edge layer, so it can be governed alongside other network and web delivery controls.
The technical approach generally relies on standard HTTP status codes such as permanent and temporary redirects, along with DNS record management and TLS certificate handling for secure forwarding. Architectures often place redirection logic at the edge of a content delivery network or within a reverse proxy tier, which reduces latency and removes load from origin servers. Infrastructure teams commonly manage these rules as code, which allows changes to be tracked, reviewed, and rolled back.
Solutions in this area are typically compared with general-purpose DNS platforms, load balancers, and edge delivery networks, since each can perform forwarding functions. The distinction usually lies in the degree of specialization, the scale of rule management, and the level of integration with broader web delivery and security services. Buyers evaluating such offerings generally assess reliability, latency, certificate management, analytics on redirect traffic, and the ability to scale rule sets across many domains.
The business significance of reliable redirection is largely operational. Properly configured forwarding protects search engine rankings, preserves customer access to digital assets, and reduces support incidents during infrastructure changes. For technical leaders, redirection is a relatively contained but consequential component of a web platform, and its governance affects continuity, security posture, and the cost of ongoing domain portfolio management.
Our description of Redirect. Updated October 2026.
