Plan B Limited
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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
The record
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
WebSite
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Organization
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"logo": {
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BreadcrumbList
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{
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{
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"name": "Plan B Limited",
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Organization
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"name": "Quest Technology Management"
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"name": "eHosting DataFort"
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"value": "Information Technology / Software \u0026 Services / IT Services / Internet Services \u0026 Infrastructure"
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"address": {
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"addressCountry": "AU",
"addressLocality": "Maroubra",
"addressRegion": "NSW",
"postalCode": "2035",
"streetAddress": "10 Bond Street 2"
},
"description": "Plan B Limited provides business continuity, disaster recovery, and cloud infrastructure services for organizations in New Zealand.",
"keywords": [
"Backup",
"Business Operations",
"Cloud",
"Cloud Infrastructure",
"Compliance",
"Disaster Recovery",
"Encryption",
"Enterprise",
"Government",
"Incident Response",
"Internet Protocol",
"IT Governance",
"Managed Services",
"Monitoring",
"Outages",
"Protection",
"Public Sector",
"Risk Assessment",
"Risk Mitigation",
"Services",
"Virtualized Infrastructure"
],
"knowsAbout": [
{
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"name": "Backup"
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{
"@id": "https://decisioninsights.ai/term/business-operations/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/business-operations/",
"name": "Business Operations"
},
{
"@id": "https://decisioninsights.ai/term/cloud/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/cloud/",
"name": "Cloud"
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{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/cloud-infrastructure/",
"name": "Cloud Infrastructure"
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{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/data-center/",
"name": "Data Center"
},
{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/disaster-recovery-dr/",
"name": "Disaster Recovery"
},
{
"@id": "https://decisioninsights.ai/term/encryption/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/encryption/",
"name": "Encryption"
},
{
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{
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"mainEntityOfPage": "https://decisioninsights.ai/term/incident-response/",
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{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/internet-protocol/",
"name": "Internet Protocol"
},
{
"@id": "https://decisioninsights.ai/term/it-governance/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/it-governance/",
"name": "IT Governance"
},
{
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"@type": "DefinedTerm",
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"name": "Managed Services"
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"@type": "DefinedTerm",
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"@type": "DefinedTerm",
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{
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"@type": "DefinedTerm",
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"@type": "DefinedTerm",
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"name": "Protection"
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{
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{
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"name": "Risk Mitigation"
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{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/services/",
"name": "Services"
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{
"@id": "https://decisioninsights.ai/term/sd-storage/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/sd-storage/",
"name": "Storage"
},
{
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"@type": "DefinedTerm",
"mainEntityOfPage": "https://decisioninsights.ai/term/virtualized-infrastructure/",
"name": "Virtualized Infrastructure"
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],
"logo": {
"@type": "ImageObject",
"url": "https://img.logo.dev/planb.co.nz?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
},
"mainEntityOfPage": "https://decisioninsights.ai/registry/plan-b-limited/",
"name": "Plan B Limited",
"sameAs": [
"https://www.linkedin.com/company/atturra",
"https://x.com/atturra_aus",
"https://www.facebook.com/planbnz",
"https://www.crunchbase.com/organization/plan-b-media"
],
"url": "http://planb.co.nz"
}
ProfilePage
{
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"@id": "https://decisioninsights.ai/registry/plan-b-limited/",
"@type": "ProfilePage",
"dateModified": "2026-10-05T10:18:25Z",
"isPartOf": {
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},
"mainEntity": {
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},
"sdDatePublished": "2026-10-05",
"sdPublisher": {
"@id": "https://decisioninsights.ai/#organization"
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"url": "https://decisioninsights.ai/registry/plan-b-limited/"
}
What we add
Verified identity
Their site says "follow us on LinkedIn." It doesn't say which LinkedIn page is verifiably this company, so an agent has to guess. We resolve it.
linkedin.com https://www.linkedin.com/company/atturra
x.com https://x.com/atturra_aus
facebook.com https://www.facebook.com/planbnz
crunchbase.com https://www.crunchbase.com/organization/plan-b-media
Topic graph
A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.
Backup https://decisioninsights.ai/term/backup/
Business Operations https://decisioninsights.ai/term/business-operations/
Cloud https://decisioninsights.ai/term/cloud/
and 22 more
Counted facts
Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.
Related organizations Interactive, Ekco, Quest Technology Management, eHosting DataFort, MEEZA, A Cloud Planet, 11:11 Systems, Yotta Infrastructure Solutions
Industry classification
No company publishes a structured, queryable industry classification on its own site -- we track and verify it.
Segment Information Technology / Software & Services / IT Services / Internet Services & Infrastructure