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Persona

Persona is an identity verification and orchestration platform for enterprise KYC, fraud prevention, and compliance workflows.

What this record adds to Persona's own site

Persona's site tells an agent what Persona offers. This record adds what a company can't say about itself: who confirms it, who writes about it, and where it sits among its peers. Every line says where it came from.

Confirmed identity

The website, legal name and one profile (LinkedIn) matched to one company, so an agent knows it has the right Persona.

Market context

Industry, 25 topics, peers and segments from a graph of thousands of companies, refreshed nightly, so an agent can compare without guessing.

Get this record

The same record, three ways in. No key needed to try it.

MCP

Add https://mcp.decisioninsights.ai/api/mcp-public to your agent, then ask about Persona. Or test it now:

curl -X POST https://mcp.decisioninsights.ai/api/mcp-public \
  -H "content-type: application/json" \
  -H "accept: application/json, text/event-stream" \
  -d '{"id":1,"jsonrpc":"2.0","method":"tools/call","params":{"arguments":{"website":"withpersona.com"},"name":"di_get_company"}}'

REST

GET https://api.decisioninsights.ai/api/public/v1/companies/4b8a8934-1050-4047-a199-86aefc52c63f

CLI

di get-company --website withpersona.com

How an agent can check this record before relying on it

This record makes claims about Persona. Before an agent repeats one, it should be able to confirm it without taking our word for it. Each row is one check, what the record shows for Persona today, and where an agent finds it in the data.

The check What the record shows Where it is in the data
The domain is theirs withpersona.com, matched to the company and its legal name url, legalName
Their profiles agree 1 profile confirmed as the same company sameAs
They fit their market 25 topics, with peers in the same segments knowsAbout
Agent Ready Not scored Stringer hasn't scored withpersona.com yet.Check it free at stringer.ai additionalProperty"Agent Readiness"
Verified Not claimed Persona hasn't claimed this listing, so everything in it comes from public sources. additionalProperty"Listing status"
View the raw record (JSON-LD)
[
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/#website",
    "@type": "WebSite",
    "name": "Decision Insights",
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}&submit=1"
      }
    },
    "publisher": {
      "@id": "https://decisioninsights.ai/#organization"
    },
    "url": "https://decisioninsights.ai"
  },
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/#organization",
    "@type": "Organization",
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer support",
      "email": "[email protected]"
    },
    "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
    "legalName": "Wiretap Labs, LLC",
    "logo": {
      "@type": "ImageObject",
      "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
    },
    "name": "Decision Insights",
    "parentOrganization": {
      "@type": "Organization",
      "name": "Wiretap Labs",
      "sameAs": [
        "https://www.linkedin.com/company/wiretap-labs",
        "https://www.crunchbase.com/organization/wiretap-labs"
      ],
      "url": "https://wiretaplabs.com"
    },
    "publishingPrinciples": "https://decisioninsights.ai/standards/",
    "sameAs": [
      "https://www.linkedin.com/company/decisioninsights"
    ],
    "url": "https://decisioninsights.ai"
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "item": "https://decisioninsights.ai",
        "name": "Decision Insights",
        "position": 1
      },
      {
        "@type": "ListItem",
        "item": "https://decisioninsights.ai/registry/",
        "name": "Registry",
        "position": 2
      },
      {
        "@type": "ListItem",
        "item": "https://decisioninsights.ai/registry/persona/",
        "name": "Persona",
        "position": 3
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/registry/persona/#organization",
    "@type": "Organization",
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "Related organizations",
        "propertyID": "https://decisioninsights.ai/ns#relatedOrganizations",
        "value": [
          {
            "@id": "https://decisioninsights.ai/registry/veriff/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/veriff/",
            "name": "Veriff"
          },
          {
            "@id": "https://decisioninsights.ai/registry/jumio/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/jumio/",
            "name": "Jumio"
          },
          {
            "@id": "https://decisioninsights.ai/registry/vialink/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/vialink/",
            "name": "Vialink"
          },
          {
            "@id": "https://decisioninsights.ai/registry/servicenow/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/servicenow/",
            "name": "ServiceNow"
          },
          {
            "@id": "https://decisioninsights.ai/registry/authenticid/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/authenticid/",
            "name": "AuthenticID"
          },
          {
            "@id": "https://decisioninsights.ai/registry/tines/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/tines/",
            "name": "Tines"
          },
          {
            "@id": "https://decisioninsights.ai/registry/torq/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/torq/",
            "name": "Torq"
          },
          {
            "@id": "https://decisioninsights.ai/registry/aiprise/#organization",
            "@type": "Organization",
            "mainEntityOfPage": "https://decisioninsights.ai/registry/aiprise/",
            "name": "AiPrise"
          }
        ]
      },
      {
        "@type": "PropertyValue",
        "name": "Segment",
        "value": "Information Technology / Software & Services / IT Services / Data Processing & Outsourced Services"
      },
      {
        "@type": "PropertyValue",
        "description": "Stringer hasn't scored withpersona.com yet.",
        "identifier": "withpersona.com",
        "name": "Agent Readiness",
        "propertyID": "https://decisioninsights.ai/ns#agentReadiness",
        "url": "https://stringer.ai/check-your-site/?site=withpersona.com",
        "value": "Not scored"
      },
      {
        "@type": "PropertyValue",
        "description": "Persona hasn't claimed this listing, so everything in it comes from public sources.",
        "name": "Listing status",
        "propertyID": "https://decisioninsights.ai/ns#listingStatus",
        "value": "Not claimed"
      }
    ],
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "US",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94108",
      "streetAddress": "201 Post Street"
    },
    "description": "Persona is an identity verification and orchestration platform for enterprise KYC, fraud prevention, and compliance workflows.",
    "keywords": [
      "Adversarial Machine Learning",
      "Automation",
      "Case Management",
      "Compliance",
      "Components",
      "Database",
      "Enterprise",
      "Fintech",
      "Front-End",
      "Government",
      "Intrusion Detection System",
      "IT Governance",
      "Lifecycle Management",
      "Low Code",
      "Monitoring",
      "Orchestration",
      "Privacy",
      "Risk Assessment",
      "Risk Management",
      "Services",
      "Webhook",
      "Workflow Orchestration"
    ],
    "knowsAbout": [
      {
        "@id": "https://decisioninsights.ai/term/adversarial-machine-learning-aml/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/adversarial-machine-learning-aml/",
        "name": "Adversarial Machine Learning"
      },
      {
        "@id": "https://decisioninsights.ai/term/ai-infrastructure/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/ai-infrastructure/",
        "name": "AI infrastructure"
      },
      {
        "@id": "https://decisioninsights.ai/term/automation/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/automation/",
        "name": "Automation"
      },
      {
        "@id": "https://decisioninsights.ai/term/case-management/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/case-management/",
        "name": "Case Management"
      },
      {
        "@id": "https://decisioninsights.ai/term/compliance/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/compliance/",
        "name": "Compliance"
      },
      {
        "@id": "https://decisioninsights.ai/term/components/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/components/",
        "name": "Components"
      },
      {
        "@id": "https://decisioninsights.ai/term/cybersecurity/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/cybersecurity/",
        "name": "Cybersecurity"
      },
      {
        "@id": "https://decisioninsights.ai/term/database/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/database/",
        "name": "Database"
      },
      {
        "@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
        "name": "Enterprise"
      },
      {
        "@id": "https://decisioninsights.ai/term/fintech/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/fintech/",
        "name": "Fintech"
      },
      {
        "@id": "https://decisioninsights.ai/term/front-end/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/front-end/",
        "name": "Front-End"
      },
      {
        "@id": "https://decisioninsights.ai/term/government/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/government/",
        "name": "Government"
      },
      {
        "@id": "https://decisioninsights.ai/term/intrusion-detection-system-ids/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/intrusion-detection-system-ids/",
        "name": "Intrusion Detection System"
      },
      {
        "@id": "https://decisioninsights.ai/term/it-governance/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/it-governance/",
        "name": "IT Governance"
      },
      {
        "@id": "https://decisioninsights.ai/term/lifecycle-management/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/lifecycle-management/",
        "name": "Lifecycle Management"
      },
      {
        "@id": "https://decisioninsights.ai/term/low-code/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/low-code/",
        "name": "Low Code"
      },
      {
        "@id": "https://decisioninsights.ai/term/monitoring/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/monitoring/",
        "name": "Monitoring"
      },
      {
        "@id": "https://decisioninsights.ai/term/network-operator/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/network-operator/",
        "name": "Network Operator"
      },
      {
        "@id": "https://decisioninsights.ai/term/orchestration/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/orchestration/",
        "name": "Orchestration"
      },
      {
        "@id": "https://decisioninsights.ai/term/privacy/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/privacy/",
        "name": "Privacy"
      },
      {
        "@id": "https://decisioninsights.ai/term/risk-assessment/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/risk-assessment/",
        "name": "Risk Assessment"
      },
      {
        "@id": "https://decisioninsights.ai/term/risk-management/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/risk-management/",
        "name": "Risk Management"
      },
      {
        "@id": "https://decisioninsights.ai/term/services/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/services/",
        "name": "Services"
      },
      {
        "@id": "https://decisioninsights.ai/term/webhook/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/webhook/",
        "name": "Webhook"
      },
      {
        "@id": "https://decisioninsights.ai/term/workflow-orchestration/#definedterm",
        "@type": "DefinedTerm",
        "mainEntityOfPage": "https://decisioninsights.ai/term/workflow-orchestration/",
        "name": "Workflow Orchestration"
      }
    ],
    "legalName": "Persona Identities, Inc.",
    "mainEntityOfPage": "https://decisioninsights.ai/registry/persona/",
    "name": "Persona",
    "sameAs": [
      "https://www.linkedin.com/company/persona-identities"
    ],
    "url": "https://withpersona.com"
  },
  {
    "@context": "https://schema.org",
    "@id": "https://decisioninsights.ai/registry/persona/",
    "@type": "ProfilePage",
    "dateModified": "2026-10-27T10:20:59Z",
    "isPartOf": {
      "@id": "https://decisioninsights.ai/#website"
    },
    "mainEntity": {
      "@id": "https://decisioninsights.ai/registry/persona/#organization"
    },
    "sdDatePublished": "2026-10-27",
    "sdPublisher": {
      "@id": "https://decisioninsights.ai/#organization"
    },
    "url": "https://decisioninsights.ai/registry/persona/"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Persona is an identity verification and orchestration platform for enterprise KYC, fraud prevention, and compliance workflows."
        },
        "name": "Who is Persona?"
      },
      {
        "@type": "Question",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Persona competes in: Information Technology / Software & Services / IT Services / Data Processing & Outsourced Services."
        },
        "name": "What does Persona compete in?"
      },
      {
        "@type": "Question",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No article in the knowledge graph for Persona yet."
        },
        "name": "How much coverage does Persona have on Decision Insights?"
      }
    ]
  }
]