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Who is Mediana?
Mediana is a Ukrainian market research and data analytics firm that provides survey-based insights, opinion polling, and related analytical services for commercial and public-sector clients.
- Market and sociological research projects for businesses, NGOs, and public institutions.
- Quantitative and qualitative opinion polling across Ukrainian regions.
- Data collection, processing, and statistical analysis for customer and citizen insights (data analytics).
- Consulting support on research design, sampling, and interpretation of survey results.
- Publication of research outputs and analytical reports on social, political, and economic topics.
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More About
Mediana operates as a research and analytics vendor serving organizations that require structured, empirical data about public attitudes, customer behavior, or stakeholder perceptions for planning, policy, and decision support.
The firm focuses on survey-based methodologies, using both quantitative and qualitative approaches that are typical in market and social research, including structured questionnaires, focus groups, and in-depth interviews, with coverage across multiple Ukrainian regions and demographic segments.
Its offerings align with the enterprise category of market research services and social opinion polling, where clients engage the company to design studies, execute fieldwork, and deliver aggregated results in the form of datasets, charts, and narrative reports that can be integrated into internal business intelligence workflows.
From an architectural perspective, Mediana’s work depends on standard research frameworks such as probabilistic and quota sampling, structured survey instruments, and statistical analysis techniques, and outputs are commonly delivered in machine-readable formats suitable for further processing in analytics tools or data warehouses.
For commercial clients, Mediana’s research can support activities such as brand tracking, product testing, customer satisfaction measurement, and market segmentation, aligning with typical marketing analytics and customer insights use cases.
For public-sector and non-governmental organizations, the company conducts sociological and political polling, attitudes measurement, and thematic studies on social and economic issues, which can be used to inform policy design, program evaluation, and communication strategies.
In comparison to general-purpose data providers, Mediana’s positioning is oriented around bespoke, study-specific data collection under professional research protocols, rather than resale of syndicated data or generic demographic datasets.
Within a directory or marketplace taxonomy, Mediana would be placed under market research, polling, and data analytics services, with applicable tags including survey research, opinion polling, quantitative research, qualitative research, and consulting support for research design and interpretation.
Our description of Mediana. Updated February 2026.
