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Keepit

Keepit is a Danish provider of cloud-native backup and recovery for Microsoft 365 and other software-as-a-service applications.

  • 16 topics
  • Updated Oct 28, 2026

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Who is Keepit?

Keepit is a cloud-native data protection platform that provides independent backup and recovery for software-as-a-service workloads, including Microsoft 365, Entra ID, Google Workspace, Salesforce, and Dynamics 365, delivered from its own geographically distributed cloud infrastructure.

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  • Cloud-to-cloud backup for Microsoft 365 and Entra ID
  • Backup and recovery for Google Workspace, Salesforce, and Dynamics 365
  • Backup storage held independently from primary SaaS platforms
  • Ransomware and cyber recovery for SaaS-hosted business data
  • Centralized management, retention policies, and granular restore

More About Keepit

Keepit is positioned in enterprise environments as a dedicated data protection layer for SaaS applications. Organizations that rely on hosted productivity, identity, and customer relationship platforms often assume the provider handles full recovery, yet most SaaS vendors focus on availability rather than long-term, point-in-time recovery. Keepit addresses this gap by storing copies of SaaS data outside the primary platform, so administrators can recover mailboxes, files, sites, or records after accidental deletion, corruption, or malicious activity.

The platform is associated with a cloud-native architecture that uses API-based connectors to capture data from supported SaaS services. Backups run on defined schedules, and the service retains historical versions so that restores can target specific points in time. Access controls, role-based administration, and audit logging support governance requirements common in regulated industries. Data is stored in Keepit's own data centers, which allows the vendor to operate independently of the infrastructure of the applications it protects.

In the broader market, Keepit competes within the category of backup and cyber recovery for cloud and SaaS workloads. This category is distinct from traditional on-premises backup, although some enterprises use products from both categories to protect hybrid environments. The business significance of such services lies in reducing exposure to data loss, supporting recovery objectives, and strengthening resilience against ransomware that targets cloud collaboration tools and identity systems.

Keepit's directory positioning reflects its current solution areas: SaaS backup, cloud data protection, and cyber recovery. The company is a privately held Danish provider headquartered in Copenhagen. Its offerings are relevant to IT operations teams, security leaders, and compliance functions that need verifiable, separately governed copies of business-critical cloud data.

Our description of Keepit. Updated October 2026.

Topics

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Market segments

  • Information Technology / Cloud & Infrastructure Software / Cloud Infrastructure, Automation & Platform Engineering / Backup, Data Protection & Cyber Recovery

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