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giffgaff

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Human View is the company as people read it. Machine View is the same record as agents receive it.

This is the page you're already on — the Human View toggle above shows it in full.

A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

WebSite 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#website",
  "@type": "WebSite",
  "name": "Decision Insights",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
    }
  },
  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai"
}
Organization 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#organization",
  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
  },
  "name": "Decision Insights",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Wiretap Labs",
    "sameAs": [
      "https://www.linkedin.com/company/wiretap-labs",
      "https://www.crunchbase.com/organization/wiretap-labs"
    ],
    "url": "https://wiretaplabs.com"
  },
  "publishingPrinciples": "https://decisioninsights.ai/standards/",
  "sameAs": [
    "https://www.linkedin.com/company/decisioninsights"
  ],
  "url": "https://decisioninsights.ai"
}
BreadcrumbList 
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai",
      "name": "Decision Insights",
      "position": 1
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/registry/",
      "name": "Registry",
      "position": 2
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/registry/giffgaff/",
      "name": "giffgaff",
      "position": 3
    }
  ]
}
Organization 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/registry/giffgaff/#organization",
  "@type": "Organization",
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Related organizations",
      "propertyID": "https://decisioninsights.ai/ns#relatedOrganizations",
      "value": [
        {
          "@id": "https://decisioninsights.ai/registry/patriot-mobile/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/patriot-mobile/",
          "name": "Patriot Mobile"
        },
        {
          "@id": "https://decisioninsights.ai/registry/ultra-mobile/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/ultra-mobile/",
          "name": "Ultra Mobile"
        },
        {
          "@id": "https://decisioninsights.ai/registry/truconnect/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/truconnect/",
          "name": "TruConnect"
        },
        {
          "@id": "https://decisioninsights.ai/registry/fonic/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/fonic/",
          "name": "FONIC"
        },
        {
          "@id": "https://decisioninsights.ai/registry/flash-wireless/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/flash-wireless/",
          "name": "FLASH WIRELESS"
        },
        {
          "@id": "https://decisioninsights.ai/registry/simpel/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/simpel/",
          "name": "Simpel"
        },
        {
          "@id": "https://decisioninsights.ai/registry/virgin-mobile-middle-east-africa/#organization",
          "@type": "Organization",
          "mainEntityOfPage": "https://decisioninsights.ai/registry/virgin-mobile-middle-east-africa/",
          "name": "Virgin Mobile Middle East \u0026 Africa"
        }
      ]
    },
    {
      "@type": "PropertyValue",
      "name": "Segment",
      "value": "Telecommunication Services / Diversified Telecommunication Services / Integrated Telecommunication Services"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "GB",
    "addressLocality": "Uxbridge",
    "postalCode": "UB8 1QS",
    "streetAddress": "148 Belmont Road"
  },
  "description": "giffgaff is a UK-based mobile virtual network operator providing contract-free mobile connectivity services and SIM-only plans.",
  "keywords": [
    "4G",
    "Connectivity",
    "Core Network",
    "Enterprise",
    "Mobile Virtual Network Operator",
    "Radio Access Network",
    "Remote Work",
    "Service Mesh",
    "Services",
    "Subscriber Identity Module",
    "Workforce"
  ],
  "knowsAbout": [
    {
      "@id": "https://decisioninsights.ai/term/4g/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/4g/",
      "name": "4G"
    },
    {
      "@id": "https://decisioninsights.ai/term/connectivity/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/connectivity/",
      "name": "Connectivity"
    },
    {
      "@id": "https://decisioninsights.ai/term/core-network/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/core-network/",
      "name": "Core Network"
    },
    {
      "@id": "https://decisioninsights.ai/term/enterprise/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/enterprise/",
      "name": "Enterprise"
    },
    {
      "@id": "https://decisioninsights.ai/term/mobile-virtual-network-operator-mvno/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/mobile-virtual-network-operator-mvno/",
      "name": "Mobile Virtual Network Operator"
    },
    {
      "@id": "https://decisioninsights.ai/term/network-operator/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/network-operator/",
      "name": "Network Operator"
    },
    {
      "@id": "https://decisioninsights.ai/term/radio-access-network-ran/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/radio-access-network-ran/",
      "name": "Radio Access Network"
    },
    {
      "@id": "https://decisioninsights.ai/term/remote-workforce/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/remote-workforce/",
      "name": "Remote Work"
    },
    {
      "@id": "https://decisioninsights.ai/term/service-mesh/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/service-mesh/",
      "name": "Service Mesh"
    },
    {
      "@id": "https://decisioninsights.ai/term/services/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/services/",
      "name": "Services"
    },
    {
      "@id": "https://decisioninsights.ai/term/subscriber-identity-module-sim/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/subscriber-identity-module-sim/",
      "name": "Subscriber Identity Module"
    },
    {
      "@id": "https://decisioninsights.ai/term/workforce/#definedterm",
      "@type": "DefinedTerm",
      "mainEntityOfPage": "https://decisioninsights.ai/term/workforce/",
      "name": "Workforce"
    }
  ],
  "legalName": "giffgaff Limited",
  "logo": {
    "@type": "ImageObject",
    "url": "https://img.logo.dev/giffgaff.com?token=pk_CZeihPN_TrqRBIQ1KAv4yQ"
  },
  "mainEntityOfPage": "https://decisioninsights.ai/registry/giffgaff/",
  "name": "giffgaff",
  "sameAs": [
    "https://www.linkedin.com/company/giffgaff",
    "https://x.com/giffgaff",
    "https://www.facebook.com/giffgaffmobile",
    "https://www.crunchbase.com/organization/giffgaff"
  ],
  "url": "https://giffgaff.com"
}
ProfilePage 
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/registry/giffgaff/",
  "@type": "ProfilePage",
  "dateModified": "2026-10-05T10:17:50Z",
  "isPartOf": {
    "@id": "https://decisioninsights.ai/#website"
  },
  "mainEntity": {
    "@id": "https://decisioninsights.ai/registry/giffgaff/#organization"
  },
  "sdDatePublished": "2026-10-05",
  "sdPublisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai/registry/giffgaff/"
}
What we add

Verified identity

Their site says "follow us on LinkedIn." It doesn't say which LinkedIn page is verifiably this company, so an agent has to guess. We resolve it.

linkedin.com https://www.linkedin.com/company/giffgaff x.com https://x.com/giffgaff facebook.com https://www.facebook.com/giffgaffmobile crunchbase.com https://www.crunchbase.com/organization/giffgaff

Topic graph

A wire service tags a release with a category, once. It doesn't maintain a durable graph over time. We connect them to a topic graph an agent can query.

4G https://decisioninsights.ai/term/4g/ Connectivity https://decisioninsights.ai/term/connectivity/ Core Network https://decisioninsights.ai/term/core-network/ and 9 more

Counted facts

Counted facts, including the peer companies this record publishes as Related organizations. That set is built from this organization's own topic profile over the listed directory and excludes its parent and subsidiaries. It is not a curated competitor list.

Related organizations Patriot Mobile, Ultra Mobile, TruConnect, FONIC, FLASH WIRELESS, Simpel, Virgin Mobile Middle East & Africa

Industry classification

No company publishes a structured, queryable industry classification on its own site -- we track and verify it.

Segment Telecommunication Services / Diversified Telecommunication Services / Integrated Telecommunication Services