Melanie Hohman appointed vice president of PRA Production Services

Melanie Hohman joined Privileged Remote Access (PRA) as Vice President of PRA Production Services, based in Chicago. Hohman brings over two decades of production experience to lead and expand the company's production services amid an evolving event landscape.

In her role, Hohman will oversee daily operations, ensuring consistent processes and resource optimization. She focuses on fostering collaboration and delivering client-centric solutions within PRA's full-service business event offerings.

Before joining PRA, Hohman was Executive Director of Integrated Production at George P. Johnson, where she managed the production lifecycle for Google Cloud. She scaled the event from a virtual format to a physical gathering with over 30,000 attendees in Las Vegas, demonstrating her expertise in managing complex production programs.

During her career, Hohman held key roles at Intel, Freeman, and GPJ, creating impactful experiences for major clients such as Toyota and PepsiCo. Her background spans live, virtual, and hybrid platforms, focusing on aligning creative works with business objectives.

Ariane Coldiron, CEO of PRA, remarked on Hohman’s leadership capabilities, emphasizing her ability to deliver results through large-scale programs. Coldiron noted her understanding of brand strategy and commitment to mentoring event professionals as vital to PRA's production development.

Hohman expressed enthusiasm for her new role and the prospects it holds for growth and opportunistic planning. She stated her goal to lead the PRA team in developing enriching event experiences that resonate with participants.