Medallia appoints Carrie Parker as Chief Marketing Officer

Medallia, Inc. appointed Carrie Parker as Chief Marketing Officer, bringing over 25 years of experience in marketing leadership within technology and Software-as-a-Service (SaaS) sectors. Parker has a proven track record in driving revenue growth and brand transformations.

Before joining Medallia, Parker served as CMO at Cision, where she led efforts to enhance demand generation and strengthen brand positions for various portfolio brands. Her previous career includes leadership roles at Vericast, American Express, Kantar, and Cordial, focusing on data-driven marketing initiatives.

Parker expressed her enthusiasm for Medallia’s vision for customer experience and aims to support brand elevation and market positioning. She noted that Medallia is recognized in the market and looks forward to contributing to its offerings across industries.