KDDI partners with Bango to offer streaming bundles for povo2.0

KDDI partnered with Bango to make a range of subscription streaming bundles available to povo2.0 prepaid customers, providing access to leading streaming services.

KDDI is one of the largest telcos in Japan with over 70 million subscribers, and povo2.0 is a prepaid mobile service operated by KDDI that uses add-ons instead of monthly contracts and allows customers to add gigabytes only when and as much as they need.

Bango provided its Digital Vending Machine, which consolidated multiple streaming options into a single destination, reduced technical and operational complexity for subscription bundling, and offered access to a growing catalogue of subscription services and analytics to support bundle personalization.

Under the arrangement, the companies applied the DVM to povo2.0 prepaid plans so that pre-paid subscribers could purchase streaming subscriptions bundled with their mobile plans and KDDI could introduce new subscription services more quickly and with simplified operations.

“It's fantastic to provide povo2.0 pre-paid subscribers with access to leading streaming services through our partnership with KDDI. By expanding their offering with high-value content, povo2.0 can strengthen customer loyalty and retention while delivering meaningful added value. The Bango DVM enables resellers to easily optimize and scale their bundled subscription proposition over time, strengthening loyalty and ARPU.” Paul Larbey, CEO at Bango said.

“We’re excited to bring an expanded choice of leading streaming services to our povo2.0 customers. Partnering with Bango and using the Digital Vending Machine® enables us to launch new subscription bundles rapidly and seamlessly, helping us expand our customer base while keeping our existing customers engaged for longer.” Tatsuya Hamada said. The companies described plans to deploy new offers rapidly and to use insights to personalize and optimize bundles over time.