BT Group reports more than three million households moved to digital landlines ahead of 2027 switchover
This is the page you're already on. The Human View toggle above shows it in full.
A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/bt-group-reports-more-than-three-million-households-moved-to-digital-landlines-ahead-of-2027-switchover/#blogposting",
"@type": "NewsArticle",
"about": {
"@type": "Organization",
"name": "BT Group"
},
"audience": [
{
"@type": "Audience",
"additionalType": "Seniority",
"audienceType": "C Level / Executive Team"
},
{
"@type": "Audience",
"additionalType": "Job function",
"audienceType": "Network / Network Systems"
},
{
"@type": "Audience",
"additionalType": "Persona",
"audienceType": "Network Operations Leader"
},
{
"@type": "Audience",
"additionalType": "Buyer role",
"audienceType": "Decision Maker / Budget Holder"
},
{
"@type": "Audience",
"additionalType": "Adoption curve",
"audienceType": "Early Majority"
},
{
"@type": "Audience",
"additionalType": "Technology maturity",
"audienceType": "Operational Expansion"
},
{
"@type": "Audience",
"additionalType": "Industry",
"audienceType": "Telecommunication Services / Diversified Telecommunication Services / Integrated Telecommunication Services"
}
],
"author": {
"@id": "https://decisioninsights.ai/author/decision-insights-signals/#person",
"@type": "Person",
"name": "Decision Insights Record",
"url": "https://decisioninsights.ai/author/decision-insights-signals/"
},
"dateModified": "2026-08-23T14:31:23-06:00",
"datePublished": "2026-03-20T10:07:43-06:00",
"description": "BT said over three million UK households switched to digital landlines ahead of the January 2027 analogue switchover, as BT described business migration plans and support.",
"headline": "BT Group reports more than three million households moved to digital landlines ahead of 2027 switchover",
"isBasedOn": {
"@type": "CreativeWork",
"sourceOrganization": {
"@type": "Organization",
"name": "BT Group"
},
"url": "https://newsroom.bt.com/over-three-million-uk-households-now-benefit-from-safer-more-reliable-digital-landlines-as-bt-invests-to-upgrade-the-nation/"
},
"keywords": [
"Connectivity"
],
"mainEntityOfPage": {
"@id": "https://decisioninsights.ai/bt-group-reports-more-than-three-million-households-moved-to-digital-landlines-ahead-of-2027-switchover/",
"@type": "WebPage",
"sdDatePublished": "2026-08-23",
"sdPublisher": {
"@id": "https://decisioninsights.ai/#organization"
}
},
"mentions": [
{
"@id": "https://decisioninsights.ai/registry/ofcom/#organization",
"@type": "Organization",
"mainEntityOfPage": "https://decisioninsights.ai/registry/ofcom/",
"name": "Ofcom"
}
],
"publisher": {
"@id": "https://decisioninsights.ai/#organization"
}
}
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/#website",
"@type": "WebSite",
"name": "Decision Insights",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
}
},
"publisher": {
"@id": "https://decisioninsights.ai/#organization"
},
"url": "https://decisioninsights.ai"
}
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "[email protected]"
},
"description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
"logo": {
"@type": "ImageObject",
"url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
},
"name": "Decision Insights",
"parentOrganization": {
"@type": "Organization",
"name": "Wiretap Labs",
"sameAs": [
"https://www.linkedin.com/company/wiretap-labs",
"https://www.crunchbase.com/organization/wiretap-labs"
],
"url": "https://wiretaplabs.com"
},
"publishingPrinciples": "https://decisioninsights.ai/standards/",
"sameAs": [
"https://www.linkedin.com/company/decisioninsights"
],
"url": "https://decisioninsights.ai"
}
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://decisioninsights.ai",
"name": "Decision Insights",
"position": 1
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/records/",
"name": "Records",
"position": 2
},
{
"@type": "ListItem",
"item": "https://decisioninsights.ai/bt-group-reports-more-than-three-million-households-moved-to-digital-landlines-ahead-of-2027-switchover/",
"name": "BT Group reports more than three million households moved to digital landlines ahead of 2027 switchover",
"position": 3
}
]
}
{
"@context": "https://schema.org",
"@id": "https://decisioninsights.ai/author/decision-insights-signals/#person",
"@type": "Person",
"description": "Press releases and independent analyst research, structured into concise summaries for research and monitoring. Produced under our Standards \u0026 Methodology.",
"name": "Decision Insights Record",
"sameAs": [
"https://www.linkedin.com/showcase/decisioninsights/"
],
"url": "https://decisioninsights.ai/author/decision-insights-signals/"
}
Audience targeting
A company states its own audience in marketing copy, if at all. This is Decision Insights' own classification of the content -- seniority, job function, buyer role, adoption curve, technology maturity and target industry -- not the publisher's self-reported audience.
Subject determination
A syndication feed carries a story and every company it happens to name, with no way to tell which one the story is actually about. This is Decision Insights' own determination of this article's subject -- one company, resolved from the source feed's own assignment where one exists, our own analysis otherwise.
Entity resolution
A wire feed names a company as a bare string, mentioned once and never resolved to anything. This is every company and project Decision Insights identified in this article, each linked to its own record with a real address, not a name an agent has to match itself.
Primary source
Our own summary carries our own byline, same as anyone else's would. This is the original work it is based on -- the source URL, its author and its publisher -- so the claim can be checked against where it actually came from, not just taken on our word.