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BT describes changes to early careers apprenticeship recruitment

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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

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What we add

Audience targeting

A company states its own audience in marketing copy, if at all. This is Decision Insights' own classification of the content -- seniority, job function, buyer role, adoption curve, technology maturity and target industry -- not the publisher's self-reported audience.

Seniority Manager Job function Non-Technology / Human Resources (HR) Persona Data / AI Platform Engineer Buyer role Business Stakeholder (Line of Business) Adoption curve Early Majority Technology maturity Market Correction Industry Telecommunication Services / Diversified Telecommunication Services / Integrated Telecommunication Services

Subject determination

A syndication feed carries a story and every company it happens to name, with no way to tell which one the story is actually about. This is Decision Insights' own determination of this article's subject -- one company, resolved from the source feed's own assignment where one exists, our own analysis otherwise.

BT Group

Primary source

Our own summary carries our own byline, same as anyone else's would. This is the original work it is based on -- the source URL, its author and its publisher -- so the claim can be checked against where it actually came from, not just taken on our word.

Source https://newsroom.bt.com/talent-is-everywhere-creating-more-inclusive-routes-into-work/ Source publisher BT Group