Aviz details updates in Network Copilot version 1.1
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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
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Audience targeting
A company states its own audience in marketing copy, if at all. This is Decision Insights' own classification of the content -- seniority, job function, buyer role, adoption curve, technology maturity and target industry -- not the publisher's self-reported audience.