Pindrop expands into healthcare with deepfake detection

Pindrop expanded into the healthcare industry and offered AI-powered deepfake detection and continuous identity verification for HIPAA-regulated environments, citing changes to the threat landscape from Generative AI (GenAI).

Pindrop research showed more than half of fraud attempts in healthcare contact centers involved AI-generated elements, and the company cited a report that found AI-driven fraud attempts surged 1,210% last year. The release noted healthcare remained one of the most breached industries and described an incident in which a large payer used the technology to contain an attack and avert up to $18 million in potential exposure across 1,200 targeted accounts.

The company described its Real Human + Right Human platform as continuously evaluating interactions in real time by analyzing voice, device intelligence, behavioral signals, and Artificial Intelligence (AI) integrity indicators. It outlined three integrated protection layers: an Is it a machine? detector that used two seconds of audio and reported up to 99.2% accuracy for synthetic and bot-generated speech; an Is it a bad human? layer built from models trained on more than 5 billion customer interactions and over $32 billion in detected fraud attack value; and an Is it the right human? capability that passively authenticated callers and reduced call-handling time by roughly 30–60+ seconds while removing reliance on breach-exposed Personally Identifiable Information (PII).

The release said HealthEquity, described as one of the nation’s largest HSA administrators, collaborated with Pindrop to secure its voice channel and reported immediate, measurable results. The organization recorded a 90%+ reduction in voice fraud year-over-year, an increase in IVR profile match rates from 31% to 71% within the first month, and authentication rates that exceeded 91%, which the release said enabled greater self-service and faster agent resolution.

“Healthcare’s trust model was built for a pre-deepfake world. Healthcare organizations should be preparing for the next phase of AI fraud,” said Ajit Gaddam, Head of Fraud, AI & Trust Platforms at HealthEquity. “Pindrop arms our agents with high-quality signals so they can make the right decision in real time without relying on perception alone. Pindrop brings real-time integrity and identity assurance to every call — so healthcare organizations can finally know who’s on the line before PHI is exposed or benefits are changed.” “Human judgment, knowledge-based questions, and one-time passcodes are vulnerable security layers,” said Vijay Balasubramaniyan, CEO and Founder of Pindrop. “Healthcare organizations operate under HIPAA, CMS oversight, and intense reputational risk. We help healthcare CIOs and CISOs restore confidence in the most human channel — by determining in real time whether the caller is a real human and the right human before critical account actions are taken.” The company described plans to offer the platform to healthcare CIOs and CISOs navigating a new Edge Resource Allocator (ERA) of AI-powered risk.