Skip to main content

Nimble finds over 99% noise in agentic AI retail web queries

This is the page you're already on — the Human View toggle above shows it in full.

A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

WebSite
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#website",
  "@type": "WebSite",
  "name": "Decision Insights",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://decisioninsights.ai/search/?q={search_term_string}\u0026submit=1"
    }
  },
  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
  },
  "url": "https://decisioninsights.ai"
}
Organization
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/#organization",
  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Decision Insights is a Registry of technology companies, open source projects, and industry terms, built for people and for AI agents that need sourced, structured information.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/decision-insights/[email protected]"
  },
  "name": "Decision Insights",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Wiretap Labs",
    "sameAs": [
      "https://www.linkedin.com/company/wiretap-labs",
      "https://www.crunchbase.com/organization/wiretap-labs"
    ],
    "url": "https://wiretaplabs.com"
  },
  "publishingPrinciples": "https://decisioninsights.ai/standards/",
  "sameAs": [
    "https://www.linkedin.com/company/decisioninsights"
  ],
  "url": "https://decisioninsights.ai"
}
BreadcrumbList
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai",
      "name": "Decision Insights",
      "position": 1
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/signals/",
      "name": "Signals",
      "position": 2
    },
    {
      "@type": "ListItem",
      "item": "https://decisioninsights.ai/nimble-finds-over-99-noise-in-agentic-ai-retail-web-queries/",
      "name": "Nimble finds over 99% noise in agentic AI retail web queries",
      "position": 3
    }
  ]
}
NewsArticle
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/nimble-finds-over-99-noise-in-agentic-ai-retail-web-queries/#blogposting",
  "@type": "NewsArticle",
  "about": {
    "@type": "Organization",
    "name": "Nimble Storage"
  },
  "audience": [
    {
      "@type": "Audience",
      "additionalType": "Seniority",
      "audienceType": "EVP / SVP / VP / AVP"
    },
    {
      "@type": "Audience",
      "additionalType": "Job function",
      "audienceType": "Data Analytics / Data Science / Other"
    },
    {
      "@type": "Audience",
      "additionalType": "Persona",
      "audienceType": "Data / AI Operations Leader"
    },
    {
      "@type": "Audience",
      "additionalType": "Buyer role",
      "audienceType": "Decision Maker / Budget Holder"
    },
    {
      "@type": "Audience",
      "additionalType": "Adoption curve",
      "audienceType": "Early Majority"
    },
    {
      "@type": "Audience",
      "additionalType": "Technology maturity",
      "audienceType": "Market Correction"
    },
    {
      "@type": "Audience",
      "additionalType": "Industry",
      "audienceType": "Financials / Diversified Financials / Diversified Financial Services / Financial Services"
    }
  ],
  "author": {
    "@id": "https://decisioninsights.ai/author/decision-insights-signals/#person",
    "@type": "Person",
    "name": "Decision Insights Signals",
    "url": "https://decisioninsights.ai/author/decision-insights-signals/"
  },
  "dateModified": "2026-08-23T13:56:31-06:00",
  "datePublished": "2026-05-27T07:10:06-06:00",
  "description": "Nimble research on 250 retail queries found agentic AI processed thousands of characters per answer, with over 99% noise and added token cost.",
  "headline": "Nimble finds over 99% noise in agentic AI retail web queries",
  "isBasedOn": {
    "@type": "CreativeWork",
    "sourceOrganization": {
      "@type": "Organization",
      "name": "GlobeNewswire"
    },
    "url": "https://www.globenewswire.com/news-release/2026/05/27/3302047/0/en/Nimble-s-Research-Reveals-AI-Retail-Agents-Waste-99-of-What-They-Read.html"
  },
  "mainEntityOfPage": {
    "@id": "https://decisioninsights.ai/nimble-finds-over-99-noise-in-agentic-ai-retail-web-queries/",
    "@type": "WebPage",
    "sdDatePublished": "2026-08-23",
    "sdPublisher": {
      "@id": "https://decisioninsights.ai/#organization"
    }
  },
  "publisher": {
    "@id": "https://decisioninsights.ai/#organization"
  }
}
Person
{
  "@context": "https://schema.org",
  "@id": "https://decisioninsights.ai/author/decision-insights-signals/#person",
  "@type": "Person",
  "description": "Press releases and independent analyst research, structured into concise summaries for research and monitoring. Produced under our Standards \u0026 Methodology.",
  "name": "Decision Insights Signals",
  "sameAs": [
    "https://www.linkedin.com/showcase/decisioninsights/"
  ],
  "url": "https://decisioninsights.ai/author/decision-insights-signals/"
}
What we add

Audience targeting

A company states its own audience in marketing copy, if at all. This is Decision Insights' own classification of the content -- seniority, job function, buyer role, adoption curve, technology maturity and target industry -- not the publisher's self-reported audience.

Seniority EVP / SVP / VP / AVP Job function Data Analytics / Data Science / Other Persona Data / AI Operations Leader Buyer role Decision Maker / Budget Holder Adoption curve Early Majority Technology maturity Market Correction Industry Financials / Diversified Financials / Diversified Financial Services / Financial Services

Subject determination

A syndication feed carries a story and every company it happens to name, with no way to tell which one the story is actually about. This is Decision Insights' own determination of this article's subject -- one company, resolved from the source feed's own assignment where one exists, our own analysis otherwise.

Nimble Storage

Primary source

Our own summary carries our own byline, same as anyone else's would. This is the original work it is based on -- the source URL, its author and its publisher -- so the claim can be checked against where it actually came from, not just taken on our word.

Source https://www.globenewswire.com/news-release/2026/05/27/3302047/0/en/Nimble-s-Research-Reveals-AI-Retail-Agents-Waste-99-of-What-They-Read.html Source publisher GlobeNewswire