Is AI Redefining the Structure of Marketing Teams? SailPoint and The Ortus Club Examine the Future of Work at Singapore Summit

SailPoint and The Ortus Club planned a keynote session for the Singapore B2B Marketing Summit focused on how AI affects marketing work, automation, and decision-making. The discussion centered on how organizations are organizing teams and workflows as AI becomes part of day-to-day execution.

The session addressed a challenge that goes beyond efficiency, citing ownership, accountability, and control as areas that require definition. It also pointed to organizational complexity as automation and AI-driven systems expand, increasing the number of digital identities that operate in an environment.

SailPoint’s perspective tied that identity growth to employees plus systems, workflows, and AI agents. The planned session examined how leaders approach decisions involving AI’s effect on marketing operating models and workflows, what work should be automated, augmented, or eliminated, and how roles, skills, and team structures are evolving, along with the organizational challenges that arise during AI adoption.

The Ortus Club described its role as a global B2B executive event agency and said it was founded in 2015, having hosted over 2,500 events across 40+ countries in 15+ languages. It said it partners with organizations including Google, AWS, Meta, Visa, Twilio, Dell and Adobe, and that full programme details and registration were available on its official event page. The session title was “The AI Imperative: AI in B2B Marketing, Automation, and the AI Realism,” and the keynote was scheduled for the upcoming summit.

Forward-looking statements were not included in the source material.