Identiv Expands ID-Safe NFC Tag Portfolio for Authentication

Identiv, Inc. expanded its ID-Safe product family with additional HF and NFC tag configurations aimed at supporting product authentication, tamper detection, and secure traceability. The company said the expanded portfolio is intended to help organizations verify authenticity and package integrity across the product lifecycle.

The ID-Safe announcement tied demand to counterfeiting, diversion, and product fraud, with needs described as verifying authenticity, confirming package integrity, and providing visibility throughout the lifecycle. Identiv positioned the portfolio as a set of NFC-based tags that combine product identity with tamper detection and secure authentication.

Identiv described ID-Safe as embedding secure NFC technology into tags for digital interaction using standard NFC-enabled smartphones or readers. The tags use unique identity encoding and can be linked to cloud-based systems to create a digital twin of the product. It said tampering or opening triggers an irreversible state change, such as a broken antenna or altered electrical signal.

The ID-Safe portfolio includes tamper-evident NFC labels designed to detect and record package opening events, and tamper-proof tags with destructible antennas intended to prevent removal, reuse, or refilling. Identiv also said select configurations support encrypted authentication using high-security NFC chips to protect against cloning and advanced counterfeiting. The company said it already deployed the products in an NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors, developed in collaboration with ZATAP and Genuine-Analytics.

Andreas Walsner, Global Vice President Sales, Identiv, said “Trust in physical products can't be assumed anymore – it has to be verified. ID-Safe brings together secure NFC-based identity, tamper detection, and tamper-proof design to enable companies to confirm authenticity and product integrity at any point in the lifecycle, anywhere those interactions occur,” said Andreas Walsner. He added, “It allows organizations to detect interference, prevent fraud, and establish trusted product identity anywhere it matters – from manufacturing through distribution to the point of use – while supporting secure, scalable deployment across real-world operations.”