Neustar

Neustar is a technology and data services provider that delivers identity-based, analytics-driven solutions for security, marketing, communications, and risk decisioning to enterprises and service providers.

• Identity resolution and customer data management services for marketing and customer analytics.
• Security and DNS-based protection services for digital properties and online infrastructure.
• Communication and numbering services for call authentication, routing, and registry operations.
• Risk, fraud, and compliance decisioning services using data, analytics, and modeling.
• Cloud-based platforms and APIs that integrate Neustar data and services into enterprise workflows.

More About Neustar

Neustar provides data, analytics, and technology services that support enterprise use cases across security, digital marketing, customer analytics, communications, and risk management. Its offerings are built around identity resolution and authoritative datasets that link people, devices, and identifiers, which enterprises use to make decisions about interactions, transactions, and access to digital services.

In marketing and customer analytics (marketing technology / customer data platforms), Neustar supplies identity-based solutions that unify customer data across channels and devices. These services support audience segmentation, attribution, and measurement, allowing organizations to connect media exposures and interactions to offline and online outcomes. The company’s platforms typically integrate through APIs and connectors with common adtech and martech systems, enabling enterprises to activate audiences and measurement workflows while maintaining governance over first-party data.

In security and digital infrastructure (security / Domain Name System (DNS) and application protection), Neustar offers DNS, traffic routing, and application protection services that help organizations manage domain name resolution and defend against threats such as Distributed Denial of Service (DDoS) attacks. These capabilities are delivered as cloud services that System Integration Testing (SIT) in front of or alongside existing web and application infrastructure, integrating with standard Internet protocols such as DNS, Transmission Control Protocol/Internet Protocol (TCP/IP), HTTP/S, and BGP-based routing where applicable. Enterprises deploy these services to maintain availability and performance of public-facing applications and services.

In communications and numbering (communications infrastructure / call authentication), Neustar provides services that support call authentication, routing, and registry functions used by carriers, service providers, and enterprises. These services interact with telephony signaling and numbering resources to help validate caller identity and support compliance with frameworks aimed at mitigating illegal robocalling and call spoofing. The company also manages registry and numbering-related databases that support routing and interoperability in communications networks.

In risk, fraud, and compliance (risk analytics / fraud detection), Neustar offers data and analytics services that enterprises use for identity verification, fraud screening, and decisioning. These services combine identity data, behavioral signals, and modeling techniques to assess the risk associated with transactions, account openings, or interactions. Integration typically occurs via APIs into customer onboarding, payment, and authentication workflows, allowing real-time or near-real-time decision support.

Across these domains, Neustar positions its solutions as cloud-based platforms with programmatic access, which makes them suitable for enterprise environments that rely on microservices, Application Programming Interface (API) gateways, and modular architectures. In a marketplace taxonomy, Neustar aligns with categories such as identity and customer data management, marketing measurement and attribution, DNS and application security, communications infrastructure and call authentication, and risk analytics and fraud prevention.