D-Wave highlights quantum optimization customer growth and introduces expanded offering to accelerate adoption and deployment

D-Wave Quantum Inc. has reported a rise in the adoption of its quantum optimization technology among various sectors, as highlighted during the Qubits 2025 conference. Key initiatives introduced include new hybrid quantum solver capabilities and expanded use cases aimed at addressing complex challenges across industries, including finance and telecommunications.

At the conference, Disaster Recovery (DR). Alan Baratz, CEO of D-Wave, noted that organizations are facing difficulties with traditional computing solutions when tackling modern optimization problems. He stated, “This is driving the creation of a new market category—quantum optimization, which leverages the power of quantum computing to address these real-world problems.”

The company announced that its hybrid quantum nonlinear (NL) solver now supports continuous variables with linear interactions, broadening its applicability for real-world scenarios such as budget allocation. Additionally, D-Wave is expanding its quantum optimization use cases beyond previously announced applications like workforce scheduling and logistics routing.

Among the new use cases, companies can leverage D-Wave’s solutions for offer allocation, allowing them to optimize promotional strategies, and for portfolio optimization, enhancing investment strategies while managing regulatory constraints. D-Wave is also exploring quantum optimization benefits in maintenance repair operations (MRO) logistics.

At Qubits 2025, organizations such as NTT DOCOMO Inc. shared their experiences leveraging D-Wave’s technology. NTT has implemented a solution to enhance mobile network performance, reporting a 15% reduction in paging signals during peak times, which may improve efficiency and lower costs.

Ford Otosan also announced its use of D-Wave’s hybrid-quantum application to improve the production processes for its vehicle line, demonstrating practical applications of quantum computing in manufacturing.

Organizations interested in exploring D-Wave’s offerings can find further information on its website.